3 Underused Social Marketing Tactics That Build Relationships: New Research

social media research

Are you looking for new ways to improve engagement with your audience?

Do you want to know the most effective, yet rarely used social tactics?

In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.

#1: Provide Customer Service on Facebook

A lot of brands default to Twitter for social customer care. While there’s nothing wrong with that, it’s important to remember that Facebook offers plenty of customer service options you can leverage as well.

3 tactics for long term relationships

Use these under-used marketing tactics to build relationships for your business.

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10 Social Media Tips to Enhance Your Marketing, From the Pros

social media how to Are you serious about kicking your social media marketing up a notch?

Do you want tips that will help you stay ahead of the social media marketing curve?

Here’s some great advice from ten social media pros.

In this article I share 10 social tips from the pros to improve your social media marketing in 2014.

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11 Social Media Marketing Predictions to Watch for 2014

social media viewpointsAre you wondering what changes and trends are coming to social media marketing in 2014?

In 2013, we saw some big changes.

Major platforms made serious strides toward monetization and there was a massive rise in visual marketing.

To find out what the new year may have in store for social marketers, we asked 11 social media pros what they think is coming our way.

Here’s what they had to say.

And if you’re curious, here were the 2013 predictions.

#1: The Resurgence of Advertorial

jay-baer

Jay Baer

Several trends and technologies will reach maturity in 2014 spawning considerable disruption in social media, but I believe native advertising and sponsorship will have the greatest impact. It’s a back-to-the-future scenario.

advertorial-future

The future of marketing looks much like its past. Image source: iStockphoto

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How to Grow Your Email List With Facebook Promotions

social media how toAre you looking for ways to grow your email list?

Can email list-building and Facebook promotions work well together?

In this article I’ll outline the potential synergies of email marketing and Facebook promotions.

Included will be a dive into example Facebook Page promotions and how companies can use them to build their email lists.

Why Email?

Email marketing continues to be a strong method digital marketers use to inform, educate and push information to opt-in recipients. It is a universally used tool that everyone sits down to check at work or home.

As outlined in a past interview with Mike Stelzner, Christopher Penn notes that email is an important “push medium.”

inbox

Reach people where they must take action ---> their inbox. Image source: iStockPhoto.

Email serves as one leg of a three-legged marketing tool along with a blog and social media. Within this three-pronged strategy, email is the distribution mechanism, while a blog is the content center and social media is the conversation mechanism.

When new content is posted on a blog, email can be a method of distributing notice of the new article, while social media offers a conversation mechanism for users to talk about the content.

For many companies, their email list is really the foundational marketing piece. It’s a jewel of great value containing the names and direct contact method of customers and would-be customers that enables them to “get in front of” these people regularly.

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29 Tools to Enhance Your Business Blog

social media tools

Are you looking for cool blogging tools to enhance your business blog?

The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.

To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered.

Here are the latest blogging tools adopted by these social media pros.

#1: Lucky Orange

nichole kelly

Nichole Kelly

Arsham Mirshah of Web Mechanix turned me on to Lucky Orange. It allows you to watch activity on your site in real time and play back people’s sessions.

I’ve been using it to watch fall-off and landing page activity. It has heat maps so you can see where people are engaging with your pages, and it even has live chat. You can proactively chat with someone who is on a page and let them know you are there to help or people can reach out to you directly when you have chat online.

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How to Generate Leads With Video Marketing

social media how toDo you want to attract high-quality leads with social media?

Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.

One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.

In this article I’ll show 3 ways to supercharge your social media marketing with video.

#1: Create a Short Social Video

Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.

First, you must move your fans from Facebook, Twitter, YouTube and Pinterest onto your landing page.

Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!

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List Building With Social Media: How to Grow Your Email List

Do you want to grow your email list?

Wondering how social media can help you grow a list of prospects?

To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She’s also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield.

Amy shares how Facebook marketing has helped grow her email list. You’ll learn tactics that work for growing your list when it comes to using social media.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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17 Twitter Marketing Tips From the Pros

social media how toAre you looking for fresh ideas to improve your Twitter marketing?

We sought out hot Twitter tips from the pros. Keep reading for inspiration.

Now’s not the time to let your Twitter marketing go stale.

Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.

How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.

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