How to Grow Your Email List With Facebook Promotions
Are you looking for ways to grow your email list?
Can email list-building and Facebook promotions work well together?
In this article I’ll outline the potential synergies of email marketing and Facebook promotions.
Included will be a dive into example Facebook Page promotions and how companies can use them to build their email lists.
Why Email?
Email marketing continues to be a strong method digital marketers use to inform, educate and push information to opt-in recipients. It is a universally used tool that everyone sits down to check at work or home.
As outlined in a past interview with Mike Stelzner, Christopher Penn notes that email is an important “push medium.”
Reach people where they must take action ---> their inbox. Image source: iStockPhoto.
Email serves as one leg of a three-legged marketing tool along with a blog and social media. Within this three-pronged strategy, email is the distribution mechanism, while a blog is the content center and social media is the conversation mechanism.
When new content is posted on a blog, email can be a method of distributing notice of the new article, while social media offers a conversation mechanism for users to talk about the content.
For many companies, their email list is really the foundational marketing piece. It’s a jewel of great value containing the names and direct contact method of customers and would-be customers that enables them to “get in front of” these people regularly.
29 Tools to Enhance Your Business Blog
Are you looking for cool blogging tools to enhance your business blog?
The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.
To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered.
Here are the latest blogging tools adopted by these social media pros.
#1: Lucky Orange
Nichole Kelly
Arsham Mirshah of Web Mechanix turned me on to Lucky Orange. It allows you to watch activity on your site in real time and play back people’s sessions.
I’ve been using it to watch fall-off and landing page activity. It has heat maps so you can see where people are engaging with your pages, and it even has live chat. You can proactively chat with someone who is on a page and let them know you are there to help or people can reach out to you directly when you have chat online.
How to Generate Leads With Video Marketing
Do you want to attract high-quality leads with social media?
<video onload=>
Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.
One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.
In this article I’ll show 3 ways to supercharge your social media marketing with video.
#1: Create a Short Social Video
Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.
First, you must move your fans from Facebook, Twitter, YouTube and Pinterest onto your landing page.
Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!
List Building With Social Media: How to Grow Your Email List
Do you want to grow your email list?
Wondering how social media can help you grow a list of prospects?
To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She’s also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield.
Amy shares how Facebook marketing has helped grow her email list. You’ll learn tactics that work for growing your list when it comes to using social media.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
Podcast: Play in new window | Download
You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
17 Twitter Marketing Tips From the Pros
Are you looking for fresh ideas to improve your Twitter marketing?
We sought out hot Twitter tips from the pros. Keep reading for inspiration.
Now’s not the time to let your Twitter marketing go stale.
Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.
How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.
