Do you know what’s working?
Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.
In this article I’ll show you five platforms that may work for your business.
Social Media Monitoring 101
Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs.
What Does Your Business Need to Measure?
The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. Any social media campaign worth its salt has clearly defined objectives and measurable outcomes.
These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. They can fall into several categories and include thousands of exact pieces of data.
The Twitterverse has been buzzing with the latest US Open Tennis Tournament news.
What can tennis teach your business about Twitter? You’d be surprised.
Preparing for this year’s grand slam, I began to research and follow popular players on Twitter. I was curious how these big celebrities fared on the 140-character–driven platform.
The outcome of my research resulted in nine takeaways that brands and businesses can use to help improve their Twitter stream.
Take these tips from the tennis pros and your Twitter stream will be serving up aces.
Great tennis tweeters, like Novak Djokovic, capitalize on their celebrity and build synergistic communities around Twitter.
Novak has created a branded page on the celebrity social network WhoSay. He then pushes photos from his Whosay mobile app directly to Twitter. The third-party app does all the work, shortens the link and allows for an active new community to thrive directly on Whosay.
Google+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers.
Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community.
Now, Google+ has a competing service with new bells and whistles.
Google’s Benefits for Better Business Events
Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.
- Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
- Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
- Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
- Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
- Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
- Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
- Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.
The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.
The new reporting features provide the most value when coupled with Google+.
Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.
Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.
This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.
#1: Social Visitors Flow
The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.
This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.
Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured.
This is a stunning metric when one considers that there’s no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can’t “pay to play” by using sponsored stories or other advertising gimmicks.
A Bad Workman Blames His Tools
With this spike in activity, developers are scrambling to create tools to help businesses of all sizes manage, integrate and promote their Google+ communities. Below I’ve outlined some great tools to help businesses manage Google+. I’m sure this list is just the start of many innovative tools that will be created to help communities thrive on Google’s social network.