3 Business Reasons to Upgrade to LinkedIn Premium

social media toolsDo you have a free LinkedIn account?

Are you wondering if you should upgrade to a paid account?

LinkedIn is known for providing an amazing connection and networking service, with many of its best and most useful tools available for free.

So why should you consider upgrading to a paid account?

In this article I will share three compelling reasons why you should consider upgrading to a LinkedIn Premium membership.

These three useful features include the Advanced Search, Who’s Viewed Your Profile and InMail.

3 reasons to upgrade

Check out why you may want to upgrade.

While there are a number of different types of paid LinkedIn accounts you can choose from (LinkedIn Premium, For Recruiters, For Job Seekers, For Sales Professionals), LinkedIn Premium is the most balanced paid account type that will generally suit most business owners and professionals.

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5 Ways to Generate More Business From LinkedIn

social media how toIs LinkedIn working for you?

Do you want to generate more business from LinkedIn?

When used properly, LinkedIn can be a gold mine for your business.

Here are five steps to improve your efforts to generate more business from LinkedIn.

get more business from linkedin

Follow these steps to get more out of your LinkedIn efforts.

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How to Use the LinkedIn Contacts Feature

social media how toAre you looking for a smarter way to stay in touch with your most important business relationships?

What if you could store all of your contacts in one place?

Well now you can with LinkedIn Contacts.

In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.

What is LinkedIn Contacts?

LinkedIn announced the new LinkedIn Contacts in April.

This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.

From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile.

Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist.

To see if you have this new feature, click on Contacts in the top navigation. If you’ve been given access to the new functionality, it will look like the screenshot below.

mail sources

The first screen in the new LinkedIn Contacts feature.

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How to Network Using LinkedIn Groups

social media how toAre you a member of a LinkedIn Group?

Do you spend time networking in LinkedIn Groups?

LinkedIn Groups are great way to build credibility and make new connections that can ultimately help grow your business.

With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.

Unfortunately there are many LinkedIn Groups that are not well-managed, which makes the experience within these Groups less than optimal.

linkedin groups directory

You are sure to find a LinkedIn Group of interest to you.

Not to worry, I’m going to give you some insights on how to find the quality groups you can leverage most for your LinkedIn strategy!

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How to Boost Engagement on Your LinkedIn Company Page

social media how to

Are you leveraging your LinkedIn Company Page as best you can?

In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.

This means that an active LinkedIn presence could help your business. And you’ll likely want to improve engagement on LinkedIn.

Here are five simple ways to boost engagement with your LinkedIn followers.

#1: Leverage LinkedIn Groups to Find Engaging Content for Company Followers

Aside from studying what your competitors are doing on LinkedIn, you should spend time in the groups where your target market is engaging. You’ll want to find out what interests them there.

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5 Creative Ways to Use LinkedIn Company Pages

social media how toDoes your business have a LinkedIn company page?

Have you noticed how other businesses are using LinkedIn lately?

A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things.

Here are five brands using their LinkedIn company pages creatively.

Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page.

#1: LinkedIn—Develop a Campaign

Let’s start with LinkedIn. Why not learn from the source itself? LinkedIn’s own company page offers some insight into what works for effectively engaging your target audience.

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Generating Leads With LinkedIn: What You Need to Know

Do you use LinkedIn for business?

Are you wondering how you can use LinkedIn to generate quality leads?

To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.

Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company.

You’ll learn about the tools and techniques that will help you attract leads and connect with business professionals.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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8 Ways to Get More Leads for Your Business on LinkedIn

social media how toDo you want to acquire more traffic and leads from LinkedIn?

According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011.

So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.

Here are 8 ways to attract high-quality leads with LinkedIn.

#1: Add a Strong Call to Action and Link

Did you know you can add custom banners to your company page for free? And did you know each of these banners can link back to your site?

You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. This is a great way to funnel LinkedIn traffic to a webinar, case study or other type of targeted landing page.

product banner

HubSpot product banner with Request Demo button driving traffic to a landing page.

Many businesses are missing this opportunity. If prospective clients make an effort to visit your Products & Services section, you should provide a simple way for them to contact you by linking to your site or targeted landing page with your banner.

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5 LinkedIn Marketing Tips to Grow Your Business

social media how toAre you looking for ways to expand your business with LinkedIn?

With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing.

Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.

Here are 5 high-impact strategies to boost your marketing results on LinkedIn.

#1: Review and Reboot Your LinkedIn Profile… Frequently

Most recently, LinkedIn made some major changes both to personal profiles and company pages. For a comprehensive review of the most recent updates, visit this post to learn more about how to optimize your LinkedIn profile and company page.

In addition to making sure that you adjust to the changes in your profile layout and features, it’s a good idea to “reboot” your profile from time to time. I tend to reboot my profile every couple of months or so to keep it fresh, relevant and interesting.

Each time you update your profile, the update is shared to your network as long as you have this feature enabled in your settings.

adjust profile settings

Adjust your profile settings to show profile updates in your activity feed.

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