How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

social media how toAre you happy with how you are using LinkedIn?

LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business?

In this article I’ll show you five different ways to use LinkedIn to market your business.

How do you do start?

You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success.

It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives.

social media examiner business page

Social Media Examiner strategy on LinkedIn includes updating the business page regularly.

In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. A strategy that delivers results requires ongoing management, monitoring, analysis, and adjustments.

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How to Use LinkedIn Sponsored Updates

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Are you wondering how to use LinkedIn Sponsored Updates?

Does your business have a LinkedIn company page?

Do you want to grow your following outside of your company page?

In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update.

Why Sponsored Updates?

If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And you can like and comment as your company as well.

And now, just like Promoted Posts and Sponsored Stories on other social sites, LinkedIn has launched its own Sponsored Updates function, which runs on the same principle.

If you’re a B2B marketer, Sponsored Updates allow you to promote your message to others outside your company page following. At the same time, you can target who sees that message, so your marketing efforts can be focused on the right people.

Here’s how to use Sponsored Updates:

#1: Create Your Post

Post your update to your company page as normal. You’ll need to wait a few minutes and then refresh your page until you see the Sponsor Update button.

sponsor update button

Select an update to sponsor by clicking the Sponsor Update button.

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Six Ways to Grow a LinkedIn Group: Tips From the Pros

social media how toAre you part of a LinkedIn group that has stalled?

Do you want to create a LinkedIn group?

LinkedIn groups can be a great way to network with your customers, peers and other professionals in your industry.

But it can be challenging to grow your group and get the people you want to join and participate in the discussions.

We asked the pros to share their best tips to grow your LinkedIn groups.

Follow these tips and you’ll find it easier to create the type of community you’re looking for.

#1: Use Email to Send Invitations That Convert

viveka von rosen

Viveka Von Rosen

You’ll need to send out invitations to get your contacts to join your LinkedIn group and LinkedIn has a form for you to do this.

The default LinkedIn message that’s sent when you fill out the form below is: “Subject: Name invites you to join Group” and “Welcome Message: I would like to invite you to join my group on LinkedIn.” Unfortunately this has about 1% chance of getting someone to your group.

linkedin tweetchat participants

Standard LinkedIn group invitations can be boring. (Note the link field at the bottom gives you the link to your group. Copy this and create a custom URL for your group to use in your email invitations.)

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3 Business Reasons to Upgrade to LinkedIn Premium

social media toolsDo you have a free LinkedIn account?

Are you wondering if you should upgrade to a paid account?

LinkedIn is known for providing an amazing connection and networking service, with many of its best and most useful tools available for free.

So why should you consider upgrading to a paid account?

In this article I will share three compelling reasons why you should consider upgrading to a LinkedIn Premium membership.

These three useful features include the Advanced Search, Who’s Viewed Your Profile and InMail.

3 reasons to upgrade

Check out why you may want to upgrade.

While there are a number of different types of paid LinkedIn accounts you can choose from (LinkedIn Premium, For Recruiters, For Job Seekers, For Sales Professionals), LinkedIn Premium is the most balanced paid account type that will generally suit most business owners and professionals.

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5 Ways to Generate More Business From LinkedIn

social media how toIs LinkedIn working for you?

Do you want to generate more business from LinkedIn?

When used properly, LinkedIn can be a gold mine for your business.

Here are five steps to improve your efforts to generate more business from LinkedIn.

get more business from linkedin

Follow these steps to get more out of your LinkedIn efforts.

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How to Use the LinkedIn Contacts Feature

social media how toAre you looking for a smarter way to stay in touch with your most important business relationships?

What if you could store all of your contacts in one place?

Well now you can with LinkedIn Contacts.

In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.

What is LinkedIn Contacts?

LinkedIn announced the new LinkedIn Contacts in April.

This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.

From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile.

Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist.

To see if you have this new feature, click on Contacts in the top navigation. If you’ve been given access to the new functionality, it will look like the screenshot below.

mail sources

The first screen in the new LinkedIn Contacts feature.

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How to Network Using LinkedIn Groups

social media how toAre you a member of a LinkedIn Group?

Do you spend time networking in LinkedIn Groups?

LinkedIn Groups are great way to build credibility and make new connections that can ultimately help grow your business.

With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.

Unfortunately there are many LinkedIn Groups that are not well-managed, which makes the experience within these Groups less than optimal.

linkedin groups directory

You are sure to find a LinkedIn Group of interest to you.

Not to worry, I’m going to give you some insights on how to find the quality groups you can leverage most for your LinkedIn strategy!

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How to Boost Engagement on Your LinkedIn Company Page

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Are you leveraging your LinkedIn Company Page as best you can?

In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.

This means that an active LinkedIn presence could help your business. And you’ll likely want to improve engagement on LinkedIn.

Here are five simple ways to boost engagement with your LinkedIn followers.

#1: Leverage LinkedIn Groups to Find Engaging Content for Company Followers

Aside from studying what your competitors are doing on LinkedIn, you should spend time in the groups where your target market is engaging. You’ll want to find out what interests them there.

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5 Creative Ways to Use LinkedIn Company Pages

social media how toDoes your business have a LinkedIn company page?

Have you noticed how other businesses are using LinkedIn lately?

A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things.

Here are five brands using their LinkedIn company pages creatively.

Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page.

#1: LinkedIn—Develop a Campaign

Let’s start with LinkedIn. Why not learn from the source itself? LinkedIn’s own company page offers some insight into what works for effectively engaging your target audience.

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