Are you leveraging your LinkedIn Company Page as best you can?
In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.
This means that an active LinkedIn presence could help your business. And you’ll likely want to improve engagement on LinkedIn.
Here are five simple ways to boost engagement with your LinkedIn followers.
#1: Leverage LinkedIn Groups to Find Engaging Content for Company Followers
Aside from studying what your competitors are doing on LinkedIn, you should spend time in the groups where your target market is engaging. You’ll want to find out what interests them there.
Have you noticed how other businesses are using LinkedIn lately?
A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things.
Here are five brands using their LinkedIn company pages creatively.
Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page.
#1: LinkedIn—Develop a Campaign
Let’s start with LinkedIn. Why not learn from the source itself? LinkedIn’s own company page offers some insight into what works for effectively engaging your target audience.
Are you wondering how you can use LinkedIn to generate quality leads?
To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.
Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company.
You’ll learn about the tools and techniques that will help you attract leads and connect with business professionals.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011.
So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.
Here are 8 ways to attract high-quality leads with LinkedIn.
#1: Add a Strong Call to Action and Link
Did you know you can add custom banners to your company page for free? And did you know each of these banners can link back to your site?
You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. This is a great way to funnel LinkedIn traffic to a webinar, case study or other type of targeted landing page.
Many businesses are missing this opportunity. If prospective clients make an effort to visit your Products & Services section, you should provide a simple way for them to contact you by linking to your site or targeted landing page with your banner.
Are you looking for ways to expand your business with LinkedIn?
With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing.
Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.
Here are 5 high-impact strategies to boost your marketing results on LinkedIn.
#1: Review and Reboot Your LinkedIn Profile… Frequently
Most recently, LinkedIn made some major changes both to personal profiles and company pages. For a comprehensive review of the most recent updates, visit this post to learn more about how to optimize your LinkedIn profile and company page.
In addition to making sure that you adjust to the changes in your profile layout and features, it’s a good idea to “reboot” your profile from time to time. I tend to reboot my profile every couple of months or so to keep it fresh, relevant and interesting.
Each time you update your profile, the update is shared to your network as long as you have this feature enabled in your settings.
Have you had a look at the new features LinkedIn has to offer?
LinkedIn recently released its new user interface to its entire membership.
While you might be waiting for the launch of the new LinkedIn profile design, there are still many other areas of LinkedIn you can improve upon today.
In this article, you’ll learn more about both new and existing LinkedIn features for your professional profile and company page that can help you get more results from your LinkedIn experience.
LinkedIn Professional Profiles
Want to make sure your LinkedIn profile is prepared for the new profile design (which you can preview by enlarging this image)? Here are some things you should make sure to include in it now.
Do you struggle to network and show off your expertise? Do you want to secure new business?
If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume.
It contains more valuable information about a contact than you could imagine.
All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her.
Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn.
Are you currently managing your own LinkedIn group?
Are you considering launching a LinkedIn group?
Keep reading for five tips on how to better manage LinkedIn groups.
Why Start a LinkedIn Group?
Building a LinkedIn group around a specific cause or niche topic can provide many business benefits. You could:
- Build more awareness with your target markets
- Position you and/or your company as an industry thought leader
- Nurture valuable industry relationships
- Showcase and highlight your own thought leadership content
- Generate interest and inquiries for your company
- Convert group members to subscribers and advocates for your brand
As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch.