Do you have a LinkedIn content strategy?
Do you want to maximize exposure of your content on LinkedIn?
Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you.
In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals.
#1: Publish on the LinkedIn Publishing Platform
LinkedIn recently made waves by announcing that all members will have access to the same content creation and sharing tools that had previously been reserved for hand-picked LinkedIn influencers. (The feature is currently rolling out in waves. If you don’t have it yet, you will soon!)
Are you participating in LinkedIn groups?
LinkedIn groups are the easiest way to generate leads.
In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects.
Why LinkedIn Groups?
Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. What started as a basic “careers” website with 4500 users is now a global B2B lead generation and networking phenomenon with almost 300 million members.
Are you wondering if the new LinkedIn publishing platform can help your business?
To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.
Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.
You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Do you have a LinkedIn profile, but want to improve it so you can get better exposure?
Over the years, LinkedIn has evolved to include several elements that improve their users’ experience.
If you want to use these elements to create a stronger LinkedIn presence, you’ve come to the right place.
In this article I’ll share expert tips and resources that will help you create a killer LinkedIn profile that gets noticed.
Why Improve Your LinkedIn Profile?
Whether you use your LinkedIn profile to generate leads, be searchable or maintain your expert status, you should have a profile that reflects who you are.
You need a multitude of items to make your professional profile stand out. A professional photo should be a no-brainer. Also, use your full name and fill in as much of your experience as you can.
Have you thought about becoming more active in LinkedIn groups?
The connections you make in a LinkedIn group not only expand your network, they enhance your authority and bring in new leads.
In this article I’ll show you how to get the most out of your LinkedIn marketing tactics by being an active member of discussion groups.
Why LinkedIn Groups?
With 160 million monthly active users, LinkedIn falls below competing social networks such as Twitter (241 million), and well below Facebook (over 1 billion). But neither of these social networks can touch LinkedIn when it comes to professional networking and B2B marketing.
Do you want to make your LinkedIn company page more useful?
Are you looking for creative ideas to take your company page to the next level?
In this article I’ll show you 10 ways to make your LinkedIn company page more useful for your followers.
Why LinkedIn Company Pages?
Let’s start with some quick stats about why a LinkedIn company page is important for your business:
- Over 3 million companies have a LinkedIn company page (as per mid-2013 stats)
- More than 500,000 company pages were added between 2012 and 2013
- There are 148 different industries represented on company pages
- To date, there are 1,275,000 products and services highlighted across LinkedIn company pages
Are you looking for a resource to guide your LinkedIn marketing efforts?
Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.
Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.
Create a Presence for Yourself
How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.
Do you want to build more authority in your niche?
LinkedIn is opening up its publishing platform to all 277 million+ members!
In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence.
Why LinkedIn Publishing Platform?
I’ve always said you don’t have to be anointed as an influencer to build online influence. It’s up to you to contribute to your community, share valuable experience and create astute content that shows your thought leadership.
The LinkedIn publishing platform gives you the opportunity to expand your reach in a major way. Since all LinkedIn members have access to the platform, it’s critical for you to create high-quality content that differentiates you.
Are you trying to find quality leads for your business on LinkedIn?
Are you rising above the noise with quality engagement?
Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.
In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn.