Are you active on LinkedIn?

Want to use it to connect with potential partners and prospects?

To discover how to network on LinkedIn, I interview Stephanie Sammons.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She’s written extensively for Social Media Examiner about LinkedIn. She’s also author of the new book, Linked to Influence.

Stephanie will explore how to build a network and prospect using LinkedIn.

You’ll discover how to curate and share content on LinkedIn.

podcast 166 stephanie sammmons linkedin networking

Listen as Stephanie Sammons shares what marketers need to know about building a powerful network using LinkedIn.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

Continue Reading

social media how toAre your employees on LinkedIn?

Do they share your company’s content with their networks?

Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.

In this article I’ll explain how to help your employees share your content on LinkedIn.

#1: Promote the Program

The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.

encourage employees to share company content on linkedin

Discover how to encourage your employees to share your content on LinkedIn.

Continue Reading

social media toolsDo you use LinkedIn to find prospects for your business?

Have you tried Sales Navigator?

LinkedIn’s Sales Navigator helps you find and keep in touch with the right prospects at the right time.

In this article you’ll discover how to get started with LinkedIn Sales Navigator.

use linkedin sales navigator

Discover how to use LinkedIn Sales Navigator.

Continue Reading

social media how to

Do you want to expand your LinkedIn network?

Interested in ways to find and attract quality connections?

Growing your LinkedIn network helps establish you as an expert in your field and extends your reach and exposure.

In this article you’ll discover eight ways to develop new LinkedIn connections.

eight ways to grow linkedin connections

Discover eight ways to grow LinkedIn connections.

Continue Reading

social media how toAre you looking for more ways to use LinkedIn for your business?

Have you considered showcase pages?

LinkedIn showcase pages enable you to promote certain products or services to specific customer segments.

In this article you’ll discover how to use LinkedIn showcase pages for your business.

use linkedin showcase pages

Discover how to use LinkedIn Showcase pages.

Continue Reading

social media toolsDo you use LinkedIn Publisher?

Want to get deeper engagement from your posts?

LinkedIn Publisher now offers the ability to review stats for your published posts, which helps you refine messaging, target the right audience and directly engage with the people who interact with you.

In this article I’ll share how to access LinkedIn Publisher statistics and how to use them strategically.

use linkedin publisher statistics

Discover how to use LinkedIn Publisher Statistics to refine your marketing.

Continue Reading

social media how toAre you getting the most out of your LinkedIn personal profile?

Interested in ways to drive traffic to your website?

LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.

In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should.

eleven ways to optimize linkedin for exposure

Discover eleven ways to optimize your LinkedIn profile for more exposure.

Continue Reading

social media how toDo you use LinkedIn to prospect for new business?

Want to reach a highly targeted professional audience with your message?

LinkedIn ads are an excellent way to increase visibility and generate leads.

In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to reach the ideal audience for your business.

create linkedin ads

Discover how to create LinkedIn ads that generate results.

Continue Reading

social media how toWant to give existing content new life and greater visibility?

Looking for a way to publish more often without much extra work?

Use LinkedIn Publisher to consistently provide useful content for your audience, gain visibility and build your professional identity without writing anything new!

In this article you’ll discover three ways to give existing content new life using LinkedIn Publisher.

republish repurpose and reinvent content for linkedin publisher

Discover how to republish, repurpose and reinvent content with LinkedIn Publisher.

Continue Reading