While you might be waiting for the launch of the new LinkedIn profile design, there are still many other areas of LinkedIn you can improve upon today.
In this article, you’ll learn more about both new and existing LinkedIn features for your professional profile and company page that can help you get more results from your LinkedIn experience.
LinkedIn Professional Profiles
Want to make sure your LinkedIn profile is prepared for the new profile design (which you can preview by enlarging this image)? Here are some things you should make sure to include in it now.
Do you struggle to network and show off your expertise? Do you want to secure new business?
If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume.
It contains more valuable information about a contact than you could imagine.
All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her.
Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn.
Are you currently managing your own LinkedIn group?
Are you considering launching a LinkedIn group?
Keep reading for five tips on how to better manage LinkedIn groups.
Why Start a LinkedIn Group?
Building a LinkedIn group around a specific cause or niche topic can provide many business benefits. You could:
- Build more awareness with your target markets
- Position you and/or your company as an industry thought leader
- Nurture valuable industry relationships
- Showcase and highlight your own thought leadership content
- Generate interest and inquiries for your company
- Convert group members to subscribers and advocates for your brand
As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch.
Do you have a LinkedIn Company page?
Have you employed the newly designed look and features?
If you haven’t created a LinkedIn Company Page, now is the time to do so.
The new layout makes it easier for people to find, follow and engage with your Company Page.
Here are the new design updates and features that you can take advantage of on your Company Page.
#1: Banner Images
Bring your Page to life! Add a banner image to the top of your LinkedIn Company Page.
LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks.
How LinkedIn Endorsements Can Help You
Although it’s too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or not.
In addition to providing some credibility, this new Endorsement feature can also be considered a networking tool for savvy online marketers, because a LinkedIn endorsement is an easy way to get on someone’s radar. It’s also a way to show you care about the people who work with you.
Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications.
Read further to find out how the recent changes to LinkedIn impact your social media marketing.
What’s New With LinkedIn?
Recently the LinkedIn Homepage had a significant makeover. It’s now more sleek and modern. It also feels faster with an almost instantly updated user interface.
Are you looking for leads?
There’s likely more new business for you on LinkedIn than you’re currently tapping.
LinkedIn now boasts 161 million members, including executives from each of the Fortune 500.
No matter the job title of your best prospects, you can find them on LinkedIn.
Here are seven ways to find new customers with LinkedIn.
#1: Develop Connections and Meet Second-Degree Connections
The people you’ve connected to directly on LinkedIn are called first-degree connections. This is your immediate network.
You can increase your network by clicking on “Add Connections” and giving LinkedIn temporary access to your email or by pasting your emails in.