How to Network With LinkedIn Groups

social media how toAre you looking to improve your online networking?

Have you thought about becoming more active in LinkedIn groups?

The connections you make in a LinkedIn group not only expand your network, they enhance your authority and bring in new leads.

In this article I’ll show you how to get the most out of your LinkedIn marketing tactics by being an active member of discussion groups.

Why LinkedIn Groups?

With 160 million monthly active users, LinkedIn falls below competing social networks such as Twitter (241 million), and well below Facebook (over 1 billion). But neither of these social networks can touch LinkedIn when it comes to professional networking and B2B marketing.

linkedin group listing

There are thousands of LinkedIn Groups for you to consider.

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10 Ways to Improve Your LinkedIn Company Page

social media how toDo you want to make your LinkedIn company page more useful?

Are you looking for creative ideas to take your company page to the next level?

The best company pages do a great job of increasing brand awareness by being helpful when they engage with followers on a regular basis.

In this article I’ll show you 10 ways to make your LinkedIn company page more useful for your followers.

Why LinkedIn Company Pages?

Let’s start with some quick stats about why a LinkedIn company page is important for your business:

  • Over 3 million companies have a LinkedIn company page (as per mid-2013 stats)
  • More than 500,000 company pages were added between 2012 and 2013
  • There are 148 different industries represented on company pages
  • To date, there are 1,275,000 products and services highlighted across LinkedIn company pages
hp linkedin company page header

LinkedIn company pages are important to businesses.

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Essential LinkedIn Marketing Resources: A Complete Guide

social media how toDo you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.

Create a Presence for Yourself

How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.

linkedin professional profile

Add Professional Portfolio to stand out from the crowd.

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How to Benefit from the LinkedIn Publishing Platform

social media how to Did you know you can publish your articles on the LinkedIn publishing platform?

Do you want to build more authority in your niche?

LinkedIn is opening up its publishing platform to all 277 million+ members!

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence.

Why LinkedIn Publishing Platform?

I’ve always said you don’t have to be anointed as an influencer to build online influence. It’s up to you to contribute to your community, share valuable experience and create astute content that shows your thought leadership.

The LinkedIn publishing platform gives you the opportunity to expand your reach in a major way. Since all LinkedIn members have access to the platform, it’s critical for you to create high-quality content that differentiates you.

linkedin posts tab

Your published posts show up at the top of your LinkedIn profile.

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5 Steps to Building Quality LinkedIn Connections

social media how toAre you trying to find quality leads for your business on LinkedIn?

Are you rising above the noise with quality engagement?

Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.

In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn.

linkedin istock image

LinkedIn is a great marketing tool if you create relationships based on trust. Image source: iStockPhoto.com.

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How to Use LinkedIn to Build Relationships and Generate Leads

social media how to Are you using LinkedIn to your advantage?

Do you use LinkedIn marketing tactics to generate more leads?

Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.

In this article you’ll find the latest LinkedIn features and how you can use them to your benefit.

#1: Stay In Touch On The Contacts Page

Think of your Contacts page as your control center. It’s where you keep track of your long list of connections, but it also offers alerts and tags. These features, along with helpful filtering options, keep everything organized and easily accessible.

Alerts are in the boxes at the top of the page. They let you know when your contacts have a significant event happening, like a job change, work anniversary or birthday. Use these alerts to your advantage and send a quick note to acknowledge their success. They’ll appreciate the gesture and it’s a great way to keep in touch (and top of mind).

contact alerts

Watch the alerts at the top of your page to keep up with and respond to your connections.

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How to Maximize Your LinkedIn Endorsements

social media how toAre people endorsing you for the wrong skills on LinkedIn?

Do you want to know how to fix that?

It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost!

In this article I’ll show you three ways you can guide people into endorsing you for relevant skills.

Why Manage LinkedIn Endorsements?

LinkedIn endorsements are meant to provide credibility and networking opportunities.

Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Or worse, you don’t know the endorser at all, so how can he or she endorse any skills you have?

Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Other times, people are endorsing you because they’re friends or colleagues and they think they’re helping you.

Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. Luckily, you can help people endorse you for the skills that really matter to you. Below I’ll show you how.

#1: Set Your Skills and Endorsements

If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. This lets you subtly encourage others to use those skills when they endorse you.

If you don’t have the Skills section on your profile, go to Edit Profile and look to the right. You’ll see a list of sections recommended for you. Click on the Skills option to add it to your profile.

linkedin skills section

It’s important to have the Skills section activated on your LinkedIn profile.

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How to Use LinkedIn Showcase Pages

social media how to Does your business have products or services that target unique audiences?

Do your customers spend time on LinkedIn?

Finding an effective social strategy to reach the right audience for each of your products and services can be challenging.

LinkedIn helps you solve this problem with its LinkedIn Showcase Pages.

In this article, I’ll show you how your business can benefit from LinkedIn Showcase Pages.

What are LinkedIn Showcase Pages?

Today, few businesses are islands.

Many companies are complex, offering various and disparate products and services for which they must create multiple marketing campaigns to reach different audiences.

This can make social media marketing resemble a juggling act. And that’s fine, even unavoidable; but while juggling, you need to make sure you don’t drop any metaphorical balls.

Showcase pages allow companies with multiple brand messages to segment them easily and deliver them to the right audiences.

“linkedin-showcase-pages”

Showcase pages allow you to deliver different content to your different audiences. You can have up to 10 different showcase pages associated with your business page.

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How to Enhance Your LinkedIn Profile With Professional Portfolio

social media how toDo you want to enhance the appearance of your LinkedIn profile?

Are you looking for ways to get noticed and attract more business opportunities on LinkedIn?

In this article, you’ll discover how to use LinkedIn’s Professional Portfolio to make your LinkedIn profile stand out.

What is LinkedIn’s Professional Portfolio?

LinkedIn launched Professional Portfolio to showcase your unique professional story using rich visual content.

It doesn’t matter whether you’re a photographer, a real estate agent, an interior designer or a marketer. By adding an interactive, rich media experience to your profile, you can leverage the power of imagery.

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