Wondering about the recent changes to groups?
LinkedIn groups have been redesigned to make interactions more seamless and valuable for members.
In this article you’ll discover how marketers can find, join and use the new LinkedIn groups.
What the Changes Mean
Want to use it to connect with potential partners and prospects?
To discover how to network on LinkedIn, I interview Stephanie Sammons.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She’s written extensively for Social Media Examiner about LinkedIn. She’s also author of the new book, Linked to Influence.
Stephanie will explore how to build a network and prospect using LinkedIn.
You’ll discover how to curate and share content on LinkedIn.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Do they share your company’s content with their networks?
Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.
In this article I’ll explain how to help your employees share your content on LinkedIn.
#1: Promote the Program
The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.
Have you tried Sales Navigator?
LinkedIn’s Sales Navigator helps you find and keep in touch with the right prospects at the right time.
In this article you’ll discover how to get started with LinkedIn Sales Navigator.
Do you want to expand your LinkedIn network?
Interested in ways to find and attract quality connections?
Growing your LinkedIn network helps establish you as an expert in your field and extends your reach and exposure.
In this article you’ll discover eight ways to develop new LinkedIn connections.
Have you considered showcase pages?
LinkedIn showcase pages enable you to promote certain products or services to specific customer segments.
In this article you’ll discover how to use LinkedIn showcase pages for your business.
Want to get deeper engagement from your posts?
LinkedIn Publisher now offers the ability to review stats for your published posts, which helps you refine messaging, target the right audience and directly engage with the people who interact with you.
In this article I’ll share how to access LinkedIn Publisher statistics and how to use them strategically.
Interested in ways to drive traffic to your website?
LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.
In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should.
Want to reach a highly targeted professional audience with your message?
LinkedIn ads are an excellent way to increase visibility and generate leads.
In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to reach the ideal audience for your business.