Are you using SlideShare as a social media marketing option?
Have you considered SlideShare as a conversion tool?
SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.
In this article you’ll discover four simple ways to use SlideShare to improve your marketing and lead generation.
Are you looking for better ways to network with LinkedIn?
The right third party applications can save time and automate your LinkedIn experience.
In this article you’ll discover applications that will help increase your LinkedIn communication and productivity.
Is your LinkedIn presence optimized?
Adjusting how you use LinkedIn changes the way prospects respond to you.
In this article you’ll discover six tactics to attract LinkedIn leads and show them how you can contribute to their success.
Have you thought beyond adding a list of jobs and responsibilities?
LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.
In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.
Develop a Plan
Recent studies show that 71% of B2B marketers say relevance to the audience is the most important aspect of any marketing program. That applies to marketing yourself as well. When updating your LinkedIn profile, start by mapping out how you’re going to use every part of your profile to show prospects you are relevant to them.
Do you want to strategically improve and grow your connections?
In building your LinkedIn network, the more selective you are, the more valuable your network is.
In this article I’ll explain how to build a smart LinkedIn network.
Why Build a Smart LinkedIn Network?
LinkedIn can give you exposure and access to important people, help you attract new prospects, keep you in front of existing clients and vendors, spark marketing or business partnership possibilities, generate more introductions and referrals, provide invitations to speak at events or conferences, uncover media or press inquiries and much more.
Want to use LinkedIn more effectively?
To grow your network, you need to build relationships and become an invaluable resource to others.
In this article you’ll discover how to use LinkedIn to better connect with leads and prospects.
Do you want information that could help you understand your LinkedIn behavior?
The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity.
In this article I’ll share the seven export files you can use to target ads, build keyword lists, create a list of connections and more.
Do you want more people to see your business articles?
LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.
In this article I’ll share five tips for optimizing your content for LinkedIn publishing.
#1: Know How Channels Work
LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).
Do you want to grab people’s attention and really show them who you are?
LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone.
In this article you’ll discover how to choose what to share in your header image and how others are using theirs.