LinkedIn Group Changes: What Marketers Need to Know

social media reviewsAre you active on LinkedIn?

Wondering about the recent changes to groups?

LinkedIn groups have been redesigned to make interactions more seamless and valuable for members.

In this article you’ll discover how marketers can find, join and use the new LinkedIn groups.

What the Changes Mean

LinkedIn completely overhauled its groups interface, so the desktop and app versions are the same. The Groups app is available on iOS, and the Android version is coming soon.

what marketers need to know about new linkedin groups

Discover what marketers need to know about the changes to LinkedIn Groups.



Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn

Are you active on LinkedIn?

Want to use it to connect with potential partners and prospects?

To discover how to network on LinkedIn, I interview Stephanie Sammons.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She’s written extensively for Social Media Examiner about LinkedIn. She’s also author of the new book, Linked to Influence.

Stephanie will explore how to build a network and prospect using LinkedIn.

You’ll discover how to curate and share content on LinkedIn.

podcast 166 stephanie sammmons linkedin networking

Listen as Stephanie Sammons shares what marketers need to know about building a powerful network using LinkedIn.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.



How to Encourage Employees to Share Your Content on LinkedIn

social media how toAre your employees on LinkedIn?

Do they share your company’s content with their networks?

Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.

In this article I’ll explain how to help your employees share your content on LinkedIn.

#1: Promote the Program

The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.

encourage employees to share company content on linkedin

Discover how to encourage your employees to share your content on LinkedIn.



How to Use LinkedIn Sales Navigator

social media toolsDo you use LinkedIn to find prospects for your business?

Have you tried Sales Navigator?

LinkedIn’s Sales Navigator helps you find and keep in touch with the right prospects at the right time.

In this article you’ll discover how to get started with LinkedIn Sales Navigator.

use linkedin sales navigator

Discover how to use LinkedIn Sales Navigator.



8 Ways to Grow Your LinkedIn Connections

social media how to

Do you want to expand your LinkedIn network?

Interested in ways to find and attract quality connections?

Growing your LinkedIn network helps establish you as an expert in your field and extends your reach and exposure.

In this article you’ll discover eight ways to develop new LinkedIn connections.

eight ways to grow linkedin connections

Discover eight ways to grow LinkedIn connections.



How to Use LinkedIn Showcase Pages for Business

social media how toAre you looking for more ways to use LinkedIn for your business?

Have you considered showcase pages?

LinkedIn showcase pages enable you to promote certain products or services to specific customer segments.

In this article you’ll discover how to use LinkedIn showcase pages for your business.

use linkedin showcase pages

Discover how to use LinkedIn Showcase pages.



How to Use LinkedIn Publisher Statistics to Refine Your Marketing

social media toolsDo you use LinkedIn Publisher?

Want to get deeper engagement from your posts?

LinkedIn Publisher now offers the ability to review stats for your published posts, which helps you refine messaging, target the right audience and directly engage with the people who interact with you.

In this article I’ll share how to access LinkedIn Publisher statistics and how to use them strategically.

use linkedin publisher statistics

Discover how to use LinkedIn Publisher Statistics to refine your marketing.



11 Ways to Optimize Your LinkedIn Profile for More Exposure

social media how toAre you getting the most out of your LinkedIn personal profile?

Interested in ways to drive traffic to your website?

LinkedIn offers many overlooked ways to optimize your profile, helping more people discover you and promote your business.

In this article you’ll discover 11 tips you might not be using on your LinkedIn profile, but should.

eleven ways to optimize linkedin for exposure

Discover eleven ways to optimize your LinkedIn profile for more exposure.



How to Create LinkedIn Ads That Generate Results For Your Business

social media how toDo you use LinkedIn to prospect for new business?

Want to reach a highly targeted professional audience with your message?

LinkedIn ads are an excellent way to increase visibility and generate leads.

In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to reach the ideal audience for your business.

create linkedin ads

Discover how to create LinkedIn ads that generate results.



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