Want to make it easier for people to find you in Internet searches?
With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.
In this article you’ll discover how to create visibility for your LinkedIn public profile.
What Is Your Public Profile?
Your LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.
Interested in setting up a company page?
LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects.
In this article you’ll find out how to create a LinkedIn company page to promote your business.
#1: Fill in Company Details
To get started, go to Interests at the top of your LinkedIn homepage and select Companies from the drop-down menu.
Want to get more out of your connections?
By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network.
In this article you’ll discover how to use the LinkedIn Relationship tab to manage your connections and grow your business.
Did you know you can improve your search engine optimization (SEO) with these channels?
With a few simple techniques, you can optimize your LinkedIn and SlideShare assets to achieve higher search rankings organically.
In this article you’ll discover four ways to optimize LinkedIn and SlideShare for search engines.
Are you using SlideShare as a social media marketing option?
Have you considered SlideShare as a conversion tool?
SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.
In this article you’ll discover four simple ways to use SlideShare to improve your marketing and lead generation.
Are you looking for better ways to network with LinkedIn?
The right third party applications can save time and automate your LinkedIn experience.
In this article you’ll discover applications that will help increase your LinkedIn communication and productivity.
Is your LinkedIn presence optimized?
Adjusting how you use LinkedIn changes the way prospects respond to you.
In this article you’ll discover six tactics to attract LinkedIn leads and show them how you can contribute to their success.
Have you thought beyond adding a list of jobs and responsibilities?
LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.
In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.
Develop a Plan
Recent studies show that 71% of B2B marketers say relevance to the audience is the most important aspect of any marketing program. That applies to marketing yourself as well. When updating your LinkedIn profile, start by mapping out how you’re going to use every part of your profile to show prospects you are relevant to them.
Do you want to strategically improve and grow your connections?
In building your LinkedIn network, the more selective you are, the more valuable your network is.
In this article I’ll explain how to build a smart LinkedIn network.
Why Build a Smart LinkedIn Network?
LinkedIn can give you exposure and access to important people, help you attract new prospects, keep you in front of existing clients and vendors, spark marketing or business partnership possibilities, generate more introductions and referrals, provide invitations to speak at events or conferences, uncover media or press inquiries and much more.