How to Prospect Using Combined Power of LinkedIn and Twitter
Let’s assume you know whom you want to work with, but you just don’t move in their circles. How can you make yourself known without cold-calling (or risking rejection)?
Simple. Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).
#1: Get Your House in Order First
First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Take a good hard look at it and ask yourself the following:
Top 5 Social Media Myths Debunked
As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.
It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
Myth #1: My Customers Aren’t on Social Media
Wow, if I had a dollar for every time I heard this one…. Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.
The fun part is all you need is a little data to convince people that their target customers are indeed on social networks.
5 Easy Steps to a Winning Social Media Plan
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.
But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?
This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.
#1: Find Your Target Audience.
The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.
What unique aspect of your product or service attracts your target population?
4 Reasons You Should Avoid Social Media
Can ANY company or organization afford NOT to be involved in social media? It’s a fair question and one may argue that it’s a CRITICAL question!
Twitter, Facebook, LinkedIn, YouTube, Google Buzz, Foursquare, and others that have just joined the game—and the list goes on and on ad nauseam!
“We already have a website and we get email. Isn’t that enough?”
The words invading our vocabulary are legion… and silly at times: blogs, fans, tweets, diggs, etc. Is this trip really necessary?
PERHAPS NOT. Let’s start by exploring why NOT to participate in social media:
7 Social Media Truths You Can Ignore and Still be Successful
There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.
Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.
Four Ways to Find Out if Your Customers Are Active With Social Media
For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done.
A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated, because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social web.
At conferences, I’m often asked something along these lines: “My boss thinks none of our customers are on Facebook, but I think they are. What do I do?”
Here are 4 ways to find out where your customers are in social media:
19 Tips for Driving Traffic to Your Blog
It’s the the perennial quest. How can you get more traffic to your site?
After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.
Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.
12 Social Media Secrets From World’s Top Superstars
It’s no secret that social media marketing is the most powerful business-building tool on the planet. Now any business can directly reach customers, anytime and anyplace.
To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:
#1: Engage Your Facebook Fans With Questions
How to Use LinkedIn for Business (a Lewis Howes Interview)
In this video I interview Lewis Howes, author of the book LinkedWorking. Lewis shares how businesses can benefit from LinkedIn.
Listen to the useful tips Lewis shares in this video to get the most out of this business networking platform. Below you’ll find a few takeaways to listen for.
3 New Studies Prove Social Media Marketing Growth
Social media networks are fields of dreams for marketers. With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse. And although Facebook is a social networking favorite, it’s not alone.
Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise:
#1: Small Business Doubles Social Media Adoption
One positive result from the economic downturn is the rapid growth of social media marketing.
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5 Ways to Get the Support of Social Media Influencers
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5 Ways to Get the Support of Social Media Influencers
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5 Ways to Get the Support of Social Media Influencers
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