Facebook Embedded Posts: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Embedded Posts: Facebook’s Embedded Posts “make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the web.”

new embeddable facebook posts

"When embedded, posts can include pictures, videos, hashtags and other content. People can also like and share the post directly from the embed."

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LinkedIn Sponsored Updates: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Introduces Sponsored Updates: LinkedIn is expanding its “content ecosystem with the launch of Sponsored Updates.” This allows companies “to build relationships by delivering their content into the homepage feed of members beyond those who are following their company.”

linkedin sponsored updates

Sponsored Updates will allow companies to build relationships.

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New Google+ Website Plugins: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Launches New Plugins for Your Website: Google+ launches “a bunch of new plugins that help visitors to connect with you on Google+, directly from your website.”  There’s an updated Google+ Follow plugin and updated badges for your Google+ Profiles and Pages.  You can now also create a badge for your Google+ Communities.

new google plus plug ins

Check out the updated Google+ Page badges.

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3 Business Reasons to Upgrade to LinkedIn Premium


social media toolsDo you have a free LinkedIn account?

Are you wondering if you should upgrade to a paid account?

LinkedIn is known for providing an amazing connection and networking service, with many of its best and most useful tools available for free.

So why should you consider upgrading to a paid account?

In this article I will share three compelling reasons why you should consider upgrading to a LinkedIn Premium membership.

These three useful features include the Advanced Search, Who’s Viewed Your Profile and InMail.

3 reasons to upgrade

Check out why you may want to upgrade.

While there are a number of different types of paid LinkedIn accounts you can choose from (LinkedIn Premium, For Recruiters, For Job Seekers, For Sales Professionals), LinkedIn Premium is the most balanced paid account type that will generally suit most business owners and professionals.

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LinkedIn Adds New Features: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Adds New Features on Homepage : LinkedIn introduces two new features “to your productivity toolkit: ‘Who’s Viewed Your Updates’ and ‘You Recently Visited.’ Both features can be found on the right-hand side of the Homepage and are intended to provide you with more personalized insights on your activities and engagement across LinkedIn.”

linkedin who's viewed your updates

"Who's Viewed Your Updates provides you with one simplified snapshot of what you've shared over the past 14 days, who has seen it and how it has been received (liked, shared)."

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Facebook Reduces Ad Options: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Streamlines Ad Offering: Facebook says they plan to “streamline the number of ad units from 27 to fewer than half of that” while mapping all of their ads to “the business objectives marketers care about—be it in-store sales, online conversions, app installs, etc.”

facebook ad

Facebook will eliminate redundant ads. "This includes removing the Questions product for Pages because marketers can simply ask a question in a post and get answers in comments."

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Twitter Lead Generation Cards: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.” For now, this is only available as a feature in Promoted Tweets—a paid feature of Twitter Ads.

twitter lead generation card

"Users don’t even have to fill out a form—since their information (name, email and username) is already pulled into the card. They literally just have to hit Submit on the Card's call to action."

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YouTube Paid Channels: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

YouTube Launches Paid Channels: YouTube Paid Channels is “a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates.” YouTube will be rolling Paid Channels out more broadly in the coming weeks as a self-service feature for qualifying partners.

youtube paid channels

"For example, Sesame Street will be offering full episodes on their paid channel when it launches."

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Facebook App Chat Heads: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing other stuff on Facebook, like checking your news feed. Tap Chat Heads to reply, drag them around or flick them down to close.” And you can also add stickers to your messages.

facebook chat heads

The Facebook iPhone app's new Chat Heads make it easy to follow chat conversations on the go.

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