YouTube Paid Channels: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

YouTube Launches Paid Channels: YouTube Paid Channels is “a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates.” YouTube will be rolling Paid Channels out more broadly in the coming weeks as a self-service feature for qualifying partners.

youtube paid channels

"For example, Sesame Street will be offering full episodes on their paid channel when it launches."

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8 Ways to Discover Valuable Social Media Content

social media how toDo you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?

Would you like to find reliable sources of content your fans and followers love?

This article contains eight tips to help you quickly find great content.

Why Share Other People’s Content?

It’s all about becoming a valuable resource.  When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared.

And when you have some of your own content to share, people will be more likely to help spread the word.

Here’s where to find valuable content:

#1: Watch Large News Sites

Depending on your industry, you may find topical and interesting articles on large news sites such as USA Today, The New York Times and The Wall Street Journal. If you have a news site or magazine for your niche that provides industry news, make sure you have that bookmarked as part of your content.

The Huffington Post has a lot of different categories to draw your content from.

huffington post

Dive into the different categories and subcategories available on the Huffington Post to watch for content.

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3 Ways Marketers Can Leverage the New LinkedIn

social media how toHave you noticed the changes to LinkedIn recently?

Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications.

Read further to find out how the recent changes to LinkedIn impact your social media marketing.

What’s New With LinkedIn?

Recently the LinkedIn Homepage had a significant makeover. It’s now more sleek and modern. It also feels faster with an almost instantly updated user interface.

linkedin home page

LinkedIn has made a few key design changes to make it easier to discover and discuss what matters most.

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LinkedIn Changes: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Today Gets New Social Features: Users can now add comments and “likes” to articles on LinkedIn Today. And the new “Trending in Your Network” tab filters all of the professional news articles on LinkedIn Today and gives you the most popular ones in your professional network.

linkedin today social features

LinkedIn is rolling out a new tab called "Trending in Your Network."

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5 Tips to Build and Grow Your LinkedIn Network

social media how toDo you want to tap into LinkedIn’s 150 million–member worldwide network?

It’s important to focus on the right kinds of activities that will yield the best results.

In this article, I’ll reveal five key strategies and activities you can focus on to build and grow your network.

#1: Update Your Status Frequently and Consistently

Only one-third of LinkedIn members visit the site every day, and another one-third of members visit the network several times a week, according to a survey conducted by Lab42. You can check out the complete infographic from Lab42 on LinkedIn Members.

When you log into LinkedIn, notice each time who shows up in your home feed. Most likely you will see the same few people frequently.

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5 Steps to Successful LinkedIn Advertising

social media how toWith more than 100 million users and counting, LinkedIn is a flourishing social media platform for business professionals worldwide.

That’s great news for B2B marketers, because LinkedIn is much more than just a bunch of résumés.

LinkedIn advertising is a huge opportunity for lead generation for B2B companies. Business messages are well-received in LinkedIn’s professionally focused environment.

In addition, LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups.

This is different—and arguably better-suited for B2B—than Facebook ads, which typically target users by lifestyle interests (such as gardening, music or religion).

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How to Use LinkedIn Today to Find Popular Content

social media how toThese days we can get our daily news through a multitude of resources from across the web.

But LinkedIn Today is the new player in town for the professional community. Plus, it’s a great resource for putting your daily news in the context of your professional social network.

As LinkedIn describes it, LinkedIn Today allows you to discover what the world’s professionals are reading, sharing AND tweeting. Bottom line, it’s a professional social news source that you can utilize to grow your social influence.

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