Do you want to know how to fix that?
It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost!
In this article I’ll show you three ways you can guide people into endorsing you for relevant skills.
Why Manage LinkedIn Endorsements?
LinkedIn endorsements are meant to provide credibility and networking opportunities.
Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Or worse, you don’t know the endorser at all, so how can he or she endorse any skills you have?
Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Other times, people are endorsing you because they’re friends or colleagues and they think they’re helping you.
Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. Luckily, you can help people endorse you for the skills that really matter to you. Below I’ll show you how.
#1: Set Your Skills and Endorsements
If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. This lets you subtly encourage others to use those skills when they endorse you.
If you don’t have the Skills section on your profile, go to Edit Profile and look to the right. You’ll see a list of sections recommended for you. Click on the Skills option to add it to your profile.
Do you want to learn about social selling tactics on LinkedIn?
Social selling is the use of social media to discover and connect with new leads and new clients.
In this article, you’ll discover a 6-step process to find new leads and attract new clients on LinkedIn.
LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business?
In this article I’ll show you five different ways to use LinkedIn to market your business.
How do you do start?
You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success.
It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives.
Do you want to create a LinkedIn group?
LinkedIn groups can be a great way to network with your customers, peers and other professionals in your industry.
But it can be challenging to grow your group and get the people you want to join and participate in the discussions.
We asked the pros to share their best tips to grow your LinkedIn groups.
Follow these tips and you’ll find it easier to create the type of community you’re looking for.
#1: Use Email to Send Invitations That Convert
You’ll need to send out invitations to get your contacts to join your LinkedIn group and LinkedIn has a form for you to do this.
The default LinkedIn message that’s sent when you fill out the form below is: “Subject: Name invites you to join Group” and “Welcome Message: I would like to invite you to join my group on LinkedIn.” Unfortunately this has about 1% chance of getting someone to your group.
What if you could store all of your contacts in one place?
Well now you can with LinkedIn Contacts.
In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.
What is LinkedIn Contacts?
This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.
From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile.
Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist.
To see if you have this new feature, click on Contacts in the top navigation. If you’ve been given access to the new functionality, it will look like the screenshot below.
Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
#1: Authors Matter
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.
Do you spend time networking in LinkedIn Groups?
LinkedIn Groups are great way to build credibility and make new connections that can ultimately help grow your business.
With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.
Unfortunately there are many LinkedIn Groups that are not well-managed, which makes the experience within these Groups less than optimal.
Are you leveraging your LinkedIn Company Page as best you can?
In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.
This means that an active LinkedIn presence could help your business. And you’ll likely want to improve engagement on LinkedIn.
Here are five simple ways to boost engagement with your LinkedIn followers.
#1: Leverage LinkedIn Groups to Find Engaging Content for Company Followers
Aside from studying what your competitors are doing on LinkedIn, you should spend time in the groups where your target market is engaging. You’ll want to find out what interests them there.