Are you wondering if the new LinkedIn publishing platform can help your business?
To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.
Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.
You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Do you want to build more authority in your niche?
LinkedIn is opening up its publishing platform to all 277 million+ members!
In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence.
Why LinkedIn Publishing Platform?
I’ve always said you don’t have to be anointed as an influencer to build online influence. It’s up to you to contribute to your community, share valuable experience and create astute content that shows your thought leadership.
The LinkedIn publishing platform gives you the opportunity to expand your reach in a major way. Since all LinkedIn members have access to the platform, it’s critical for you to create high-quality content that differentiates you.
Are you trying to find quality leads for your business on LinkedIn?
Are you rising above the noise with quality engagement?
Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.
In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn.
Do you want to know how to fix that?
It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost!
In this article I’ll show you three ways you can guide people into endorsing you for relevant skills.
Why Manage LinkedIn Endorsements?
LinkedIn endorsements are meant to provide credibility and networking opportunities.
Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Or worse, you don’t know the endorser at all, so how can he or she endorse any skills you have?
Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Other times, people are endorsing you because they’re friends or colleagues and they think they’re helping you.
Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. Luckily, you can help people endorse you for the skills that really matter to you. Below I’ll show you how.
#1: Set Your Skills and Endorsements
If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. This lets you subtly encourage others to use those skills when they endorse you.
If you don’t have the Skills section on your profile, go to Edit Profile and look to the right. You’ll see a list of sections recommended for you. Click on the Skills option to add it to your profile.
Do you want to learn about social selling tactics on LinkedIn?
Social selling is the use of social media to discover and connect with new leads and new clients.
In this article, you’ll discover a 6-step process to find new leads and attract new clients on LinkedIn.
LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business?
In this article I’ll show you five different ways to use LinkedIn to market your business.
How do you do start?
You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success.
It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives.
Do you want to create a LinkedIn group?
LinkedIn groups can be a great way to network with your customers, peers and other professionals in your industry.
But it can be challenging to grow your group and get the people you want to join and participate in the discussions.
We asked the pros to share their best tips to grow your LinkedIn groups.
Follow these tips and you’ll find it easier to create the type of community you’re looking for.
#1: Use Email to Send Invitations That Convert
You’ll need to send out invitations to get your contacts to join your LinkedIn group and LinkedIn has a form for you to do this.
The default LinkedIn message that’s sent when you fill out the form below is: “Subject: Name invites you to join Group” and “Welcome Message: I would like to invite you to join my group on LinkedIn.” Unfortunately this has about 1% chance of getting someone to your group.
What if you could store all of your contacts in one place?
Well now you can with LinkedIn Contacts.
In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.
What is LinkedIn Contacts?
This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.
From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile.
Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist.
To see if you have this new feature, click on Contacts in the top navigation. If you’ve been given access to the new functionality, it will look like the screenshot below.