LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business?
In this article I’ll show you five different ways to use LinkedIn to market your business.
How do you do start?
You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success.
It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives.
Are you wondering how to use LinkedIn Sponsored Updates?
Does your business have a LinkedIn company page?
Do you want to grow your following outside of your company page?
In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update.
Why Sponsored Updates?
If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And you can like and comment as your company as well.
And now, just like Promoted Posts and Sponsored Stories on other social sites, LinkedIn has launched its own Sponsored Updates function, which runs on the same principle.
If you’re a B2B marketer, Sponsored Updates allow you to promote your message to others outside your company page following. At the same time, you can target who sees that message, so your marketing efforts can be focused on the right people.
Here’s how to use Sponsored Updates:
#1: Create Your Post
Post your update to your company page as normal. You’ll need to wait a few minutes and then refresh your page until you see the Sponsor Update button.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Introduces Sponsored Updates: LinkedIn is expanding its “content ecosystem with the launch of Sponsored Updates.” This allows companies “to build relationships by delivering their content into the homepage feed of members beyond those who are following their company.”