Do you use LinkedIn marketing tactics to generate more leads?
Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.
In this article you’ll find the latest LinkedIn features and how you can use them to your benefit.
#1: Stay In Touch On The Contacts Page
Think of your Contacts page as your control center. It’s where you keep track of your long list of connections, but it also offers alerts and tags. These features, along with helpful filtering options, keep everything organized and easily accessible.
Alerts are in the boxes at the top of the page. They let you know when your contacts have a significant event happening, like a job change, work anniversary or birthday. Use these alerts to your advantage and send a quick note to acknowledge their success. They’ll appreciate the gesture and it’s a great way to keep in touch (and top of mind).
Do your customers spend time on LinkedIn?
Finding an effective social strategy to reach the right audience for each of your products and services can be challenging.
LinkedIn helps you solve this problem with its LinkedIn Showcase Pages.
In this article, I’ll show you how your business can benefit from LinkedIn Showcase Pages.
What are LinkedIn Showcase Pages?
Today, few businesses are islands.
Many companies are complex, offering various and disparate products and services for which they must create multiple marketing campaigns to reach different audiences.
This can make social media marketing resemble a juggling act. And that’s fine, even unavoidable; but while juggling, you need to make sure you don’t drop any metaphorical balls.
Showcase pages allow companies with multiple brand messages to segment them easily and deliver them to the right audiences.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Announces Showcase Pages: LinkedIn’s new Showcase Pages “are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.”