Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn

Are you active on LinkedIn?

Want to use it to connect with potential partners and prospects?

To discover how to network on LinkedIn, I interview Stephanie Sammons.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She’s written extensively for Social Media Examiner about LinkedIn. She’s also author of the new book, Linked to Influence.

Stephanie will explore how to build a network and prospect using LinkedIn.

You’ll discover how to curate and share content on LinkedIn.

podcast 166 stephanie sammmons linkedin networking

Listen as Stephanie Sammons shares what marketers need to know about building a powerful network using LinkedIn.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

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How to Encourage Employees to Share Your Content on LinkedIn

social media how toAre your employees on LinkedIn?

Do they share your company’s content with their networks?

Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.

In this article I’ll explain how to help your employees share your content on LinkedIn.

#1: Promote the Program

The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.

encourage employees to share company content on linkedin

Discover how to encourage your employees to share your content on LinkedIn.



Instagram Opens Ads to Masses: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Ads API Partner Program Launches: “Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook-owned photo- and video-sharing network, monitoring audiences and sharing access to Instagram accounts across teams.”

Facebook Enables New Ways for People and Businesses to Connect: Facebook introduced several “new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.”

facebook page messenger

“The new Send Message call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads.”



8 LinkedIn Marketing Tips From the Experts

social media toolsWant to improve your LinkedIn marketing?

Are you interested in the latest tips and tools?

LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. We asked social media experts for their hottest LinkedIn tips.

Here’s what they had to say.

linkedin marketing tips from experts

Discover eight LinkedIn marketing tips from the experts.



Social Login Research Reveals User Preferences: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Study: Social Login and Sharing Trends – 2014: A new study from LoginRadius analyzed user preferences for social log-in and social sharing based on data from +120,000 websites and millions of users. Facebook (65%) and Google+ (25%) are the preferred log-in networks with primarily younger consumers (age 18-34) using their social networks to log-in on third-party sites (65%). Only about one-third (35%) of consumers between the ages of 35 and 50 are using social log-ins.



How to Maximize Your LinkedIn Publishing Exposure

social media how toHave you tried LinkedIn’s publishing feature?

Do you want more people to see your business articles?

LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.

In this article I’ll share five tips for optimizing your content for LinkedIn publishing.

#1: Know How Channels Work

LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).

5 linkedin publisher tips

Find out how to optimize content for LinkedIn Publishing.



How to Use LinkedIn Publisher to Get More Visibility

social media how toDo you want more visibility on LinkedIn?

Are you using the new LinkedIn publishing platform?

Publishing content on LinkedIn Publisher can give your content and your reputation a boost.

In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.

Why Use Publisher?

Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.

linkedin publisher for visibility

What you need to know for more visibility on LinkedIn with Publisher.



How to Publish on LinkedIn for Maximum Exposure

social media how toAre you publishing on LinkedIn?

Is your content getting the shares it deserves?

Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website.

In this article I’ll share four tactics for publishing content that gets read and shared.

#1: Publish Early in the Week

The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.

shares on linkedin by date

Tuesday is the best day to publish your content.



How to Develop a LinkedIn Content Strategy

social media how to

Do you have a LinkedIn content strategy?

Do you want to maximize exposure of your content on LinkedIn?

Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you.

In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals.

#1: Publish on the LinkedIn Publishing Platform

LinkedIn recently made waves by announcing that all members will have access to the same content creation and sharing tools that had previously been reserved for hand-picked LinkedIn influencers. (The feature is currently rolling out in waves. If you don’t have it yet, you will soon!)

publishing platform post

Publishing Platform lets you blog right on LinkedIn.



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