If I were going steady with any social networking site, I would have to call LinkedIn my main squeeze.
Ahhh yes, the lovely LinkedIn.
She warms me up with friendly introductions to powerful decision makers. She brings a smile to my face from the absurd amount of targeted traffic to my websites. And she goes WAY over the top with the number of direct sales referrals she gives me.
It’s a digital romance we have, and I’ll profess my love for her ’til the end of time.
In all seriousness, I’m a big fan of LinkedIn because of the direct business I receive from it. And although I’ve written books about LinkedIn, given webinars and presentations on the topic and written articles like Top 5 Ways to Market Your Business With LinkedIn, I’ve never done a dedicated article about the advanced applications… until now.
With more than 85 million users and “a new member being added every second,” LinkedIn is often regarded as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote their products and services.
Let’s explore LinkedIn together and see if you can identify new ways to enhance your user experience by considering the topics discussed below. As I’ve done in the companion pieces to this post, 26 Twitter Tips and 26 Facebook Tips, I’ll introduce LinkedIn Tips from A-Z.
Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I’ll bet you click “accept” and that’s as far as you go.
When someone requests to connect with you and you simply click “accept” and make no effort to carry on the conversation, you’re both simply saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector.
Simple. Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).
#1: Get Your House in Order First
First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Take a good hard look at it and ask yourself the following:
Listen to the useful tips Lewis shares in this video to get the most out of this business networking platform. Below you’ll find a few takeaways to listen for.
Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network.
How many of us have created a LinkedIn account and left it dormant for months?
It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network. I have often thought to myself, “I’m a professional. Why am I not utilizing this site?” I’ve even heard LinkedIn referred to as the “red-headed stepchild” of social media.
Did you join LinkedIn because someone you know invited you and you didn’t want to hurt his or her feelings, but now you’re wondering why you did it?
Guess what? If you wrinkle your nose in disgust when someone mentions “social media,” LinkedIn is for you!
Because LinkedIn is not like MySpace and Facebook. It’s not where teenagers post pictures of their high school prom or their latest beach party.