5 LinkedIn Marketing Tips to Grow Your Business

social media how toAre you looking for ways to expand your business with LinkedIn?

With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing.

Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.

Here are 5 high-impact strategies to boost your marketing results on LinkedIn.

#1: Review and Reboot Your LinkedIn Profile… Frequently

Most recently, LinkedIn made some major changes both to personal profiles and company pages. For a comprehensive review of the most recent updates, visit this post to learn more about how to optimize your LinkedIn profile and company page.

In addition to making sure that you adjust to the changes in your profile layout and features, it’s a good idea to “reboot” your profile from time to time. I tend to reboot my profile every couple of months or so to keep it fresh, relevant and interesting.

Each time you update your profile, the update is shared to your network as long as you have this feature enabled in your settings.

adjust profile settings

Adjust your profile settings to show profile updates in your activity feed.

63 comments

 
 

6 Ways to Use the New LinkedIn Features to Get More Business

social media how toAre you looking to get more business using LinkedIn?

Have you had a look at the new features LinkedIn has to offer?

LinkedIn recently released its new user interface to its entire membership.

In this article, I’ll show you how you can use LinkedIn for your business to make better connections, engage and create more business.

linkedin new look

LinkedIn's cleaner, streamlined look.

Let’s take a look at how LinkedIn’s new look and features can help you get more business!

113 comments

 
 

Preparing for the New LinkedIn Design: How to Optimize Your Page and Profile

social media how toAre you wondering how the new LinkedIn design will impact your personal profile and business page?

While you might be waiting for the launch of the new LinkedIn profile design, there are still many other areas of LinkedIn you can improve upon today.

In this article, you’ll learn more about both new and existing LinkedIn features for your professional profile and company page that can help you get more results from your LinkedIn experience.

LinkedIn Professional Profiles

Want to make sure your LinkedIn profile is prepared for the new profile design (which you can preview by enlarging this image)? Here are some things you should make sure to include in it now.

The Basics

basic linkedin profile

The most important parts of your LinkedIn profile.

52 comments

 
 

New LinkedIn Profiles: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn’s Next Generation of Profiles:  LinkedIn Profiles have a new look. These new LinkedIn Profiles make it easier for you to tell your professional story, discover people and opportunities and engage with your network. You’ll see a new “Improve Your Profile” button to help you. ”Over the next few months, all LinkedIn members will start to see their profiles in the new look and feel.”

16 comments

 
 

7 Ways to Drive More Blog Traffic Using LinkedIn

social media how toWant more people to read your blog?

Are you fully leveraging LinkedIn?

Many business bloggers neglect one of the most powerful social networks for growing visibility and traffic. LinkedIn is THE professional web.

If you are a business owner or entrepreneur, or a working person who is blogging, you should consider LinkedIn as a valuable place for getting more exposure.

Keep reading to discover seven powerful tips to use LinkedIn to drive more traffic to your blog.

LinkedIn Profile Views Drive Blog Traffic

Your LinkedIn profile can serve as one of the most important referral sources for your blog.

If you consider that significant blog traffic from LinkedIn can come directly from LinkedIn profile views, it makes sense to work to increase your profile views.

79 comments

 
 

7 Steps to Building a Business Using LinkedIn

social media case studies“If you can’t make money on LinkedIn, you’re deaf, dumb and blind,” says James Filbird of JMF International Trade Group.

It’s 6 pm on the west coast of the United States, but it’s already 9 am tomorrow at James Filbird’s apartment in Shenzhen, China.

Filbird is the proprietor of JMF International Trade Group Ltd., a company he built to $5 million in revenue largely through his efforts on LinkedIn, the only major social media platform that is not blocked by the Chinese government.

His beginnings in China, however, were less than auspicious.

Organization: JMF International Trade Group Ltd.

Social Media Handles & Stats:

Highlights:

96 comments

 
 

10 LinkedIn Tips for Building Your Business

social media how toAre you using LinkedIn to grow your business?

With 161 million business members, LinkedIn provides a lot of opportunities.

The real value of LinkedIn for businesses is to connect one-to-one with other business professionals.

Why LinkedIn for Networking?

The Start-Up of You, a recent book co-authored by LinkedIn founder Reid Hoffman, notes that companies don’t give you business – people do.

Many of your LinkedIn connections can introduce you not only to business influencers and partners, but also refer your company to new customers.

In the book, Mr. Hoffman also states a key point about business networking:

It’s better to be the best connected than the most connected.”

In addition to teaching you new skills, that’s what this article will help you accomplish.

A personal LinkedIn profile is commonly viewed as an online resume or digital business card, and using it for that is a good start.

However, you can take that further – going beyond LinkedIn’s basic capabilities – to build a more powerful means of attracting and managing your connections and professional online presence to encourage more business opportunities.

97 comments

 
 

Twitter Changes: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter.com Enhancements: Twitter is rolling out a new interface when accessing your accounts on Twitter.com.  The old @Mention tab is replaced with two new tabs: an “@Username” tab and an “Activity” tab. Similar to Google+, this shows you new people who have followed you and new activity of people in your network.

72 comments

 
 

More Social Options: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Enhances Business Profiles: New additions to LinkedIn profiles include Projects, Honors & Awards, Organizations, Test Scores and Courses. “LinkedIn’s new profile sections give you the opportunity to highlight achievements to potential employers and industry experts who can help shape your career.”

linkedin sections

Go to your LinkedIn profile page in edit mode, and click the blue “Add sections” bar under your profile summary to find this pop-up window.

26 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures