Want to build a presence that supports your company role?
While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build influence around any business role.
In this article you’ll discover three ways to build a LinkedIn presence to boost visibility for both you and your business.
#1: Align Your Personal Message With Your Company’s
Your LinkedIn presence is unique on social media, because while it is your personal profile, the fact that it highlights your professional activities means that it is enmeshed with your employer’s online presence.5 Comments
Have you thought about leveraging your personal social media profiles?
Optimizing your personal profiles to highlight your business is a great way to raise awareness.
In this article you’ll discover how to use your personal LinkedIn, Twitter and Facebook profiles to promote your business.
Have you added graphics to your profile?
One of the most noticeable changes on LinkedIn in recent months is the site’s transition to a more visual focus. Do you have a strong and striking visual presence using the background image on your profile page?
In this article I’ll share a fast, easy, effective way to create a one-of-a-kind, customized background for your LinkedIn profile.10 Comments
Want to make it easier for people to find you in Internet searches?
With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.
In this article you’ll discover how to create visibility for your LinkedIn public profile.
What Is Your Public Profile?
Your LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.33 Comments
Have you thought beyond adding a list of jobs and responsibilities?
LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.
In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.
Develop a Plan
Recent studies show that 71% of B2B marketers say relevance to the audience is the most important aspect of any marketing program. That applies to marketing yourself as well. When updating your LinkedIn profile, start by mapping out how you’re going to use every part of your profile to show prospects you are relevant to them.
Are you looking for ways to use LinkedIn to attract more business for your company or brand?
To learn how to optimize your LinkedIn profile as a marketer, I interview Ron Nash, the “LinkedIn Whisperer,” for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy.
Ron shares the importance of having a well-developed LinkedIn profile.
You’ll discover how to present yourself on LinkedIn, write an engaging professional headline and summary and strategically leverage images and video on your profile page.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. 17 Comments
Do you want to grab people’s attention and really show them who you are?
LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone.
In this article you’ll discover how to choose what to share in your header image and how others are using theirs.
Know Your Header Image Basics25 Comments
Would you like to improve your LinkedIn marketing?
Are you wondering what LinkedIn marketing tips the pros like to use?
We asked top social media pros to share their hottest LinkedIn marketing tactics.
In this article you’ll discover strategies the pros use to boost their LinkedIn marketing.
#1: Use LinkedIn Sponsored Updates
One of my hottest LinkedIn tips for marketers would be to make use of LinkedIn sponsored updates.
Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn, which will ultimately help you build your credibility as an expert in your niche and increase your exposure to people who are not in your network.
Because of the ability to narrowly limit the audience for the update, you’re able to make the best use of the investment you choose to allocate to sponsored updates.37 Comments