Are you looking for ways to get noticed and attract more business opportunities on LinkedIn?
In this article, you’ll discover how to use LinkedIn’s Professional Portfolio to make your LinkedIn profile stand out.
What is LinkedIn’s Professional Portfolio?
LinkedIn launched Professional Portfolio to showcase your unique professional story using rich visual content.
It doesn’t matter whether you’re a photographer, a real estate agent, an interior designer or a marketer. By adding an interactive, rich media experience to your profile, you can leverage the power of imagery.
Do you want to improve your chances of connecting with people via LinkedIn?
In this article, you’ll find six tips for successful networking that will help you avoid common mistakes that can damage your professional reputation on LinkedIn.
What’s Different About LinkedIn?
Unlike social media platforms such as Facebook and Twitter that accommodate both personal and business uses, LinkedIn is a social network built strictly for business.
From the appearance of your profile to how you manage relationships, the people on LinkedIn expect professional behavior from you at all times.
As you build your network, it’s important to know what’s appropriate and what’s considered bad LinkedIn etiquette.
Here are six tips:
#1: Show People Your Business Side
You only get one chance to make a first impression, so make it count. If you use an unprofessional image for your profile photo, you may never get a chance to recover your reputation.
Your LinkedIn profile image should show you in your best professional light. Use a head shot with a clean background, a smile and a clear view of your eyes. Think of how you would present yourself at an event thronging with prospects and use an image that does the same, online.
Are they starting to feel drab or dated?
Your social profiles may be in dire need of a refresh!
And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?
With recent changes to major platforms, you may be missing out on using some of the cool new options.
To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.
#1: Optimize Your Google+ Profile for the Platform’s New Design
Google+ social profiles were recently redesigned. This represents a great opportunity to freshen up your Google+ profile and review your Google+ content strategy!
Are you wondering how you can use LinkedIn to generate quality leads?
To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.
Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company.
You’ll learn about the tools and techniques that will help you attract leads and connect with business professionals.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Are you looking for ways to expand your business with LinkedIn?
With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing.
Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.
Here are 5 high-impact strategies to boost your marketing results on LinkedIn.
#1: Review and Reboot Your LinkedIn Profile… Frequently
Most recently, LinkedIn made some major changes both to personal profiles and company pages. For a comprehensive review of the most recent updates, visit this post to learn more about how to optimize your LinkedIn profile and company page.
In addition to making sure that you adjust to the changes in your profile layout and features, it’s a good idea to “reboot” your profile from time to time. I tend to reboot my profile every couple of months or so to keep it fresh, relevant and interesting.
Each time you update your profile, the update is shared to your network as long as you have this feature enabled in your settings.
Have you had a look at the new features LinkedIn has to offer?
LinkedIn recently released its new user interface to its entire membership.