Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Klout Comes to Facebook Pages: The social marketing platform Involver joins forces with the online influence measurement tool Klout to bring Klout to Facebook pages. This gives brands a new way to engage with their most influential fans, and to reward consumers based on their influence as measured by Klout.
If you’ve spent some time on LinkedIn, you may realize that the network allows for companies to build dynamic profiles on the site. Did you know that you can discover important information conducting company searches?
What is LinkedIn Company Search?
According to LinkedIn, your professional network isn’t just about the people you know, it’s also about the companies in your network and how you’re connected to them. LinkedIn’s new Company Search provides an opportunity to discover connections in your network and filter them by the companies they work for.
There are several options to choose from. Which one would be right for you?
In this article, we cover what you actually get for your money and how you might use some of the enhanced features.
If I were going steady with any social networking site, I would have to call LinkedIn my main squeeze.
Ahhh yes, the lovely LinkedIn.
She warms me up with friendly introductions to powerful decision makers. She brings a smile to my face from the absurd amount of targeted traffic to my websites. And she goes WAY over the top with the number of direct sales referrals she gives me.
It’s a digital romance we have, and I’ll profess my love for her ’til the end of time. 😉
In all seriousness, I’m a big fan of LinkedIn because of the direct business I receive from it. And although I’ve written books about LinkedIn, given webinars and presentations on the topic and written articles like Top 5 Ways to Market Your Business With LinkedIn, I’ve never done a dedicated article about the advanced applications… until now.
Are you wondering how to leverage your presence on LinkedIn to build social influence?
Regularly updating your status, joining and participating in groups and answering questions is just the start.
There are also a number of ways to build deeper relationships with your connections on LinkedIn. I’m going to ask you to shift your thinking and consider the following:
Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I’ll bet you click “accept” and that’s as far as you go.
When someone requests to connect with you and you simply click “accept” and make no effort to carry on the conversation, you’re both simply saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector.
Hal and Joe stopped for a friendly exchange at a red light…
Are you on LinkedIn? Do you feel like you’re not “part of the gang?” or that LinkedIn is not for you? Be sure to share your comments below…
Editor’s note: Be sure to check out more of Sean’s artwork here.