Are you wondering how you can use LinkedIn to generate quality leads?
To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.
Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company.
You’ll learn about the tools and techniques that will help you attract leads and connect with business professionals.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks.
How LinkedIn Endorsements Can Help You
Although it’s too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or not.
In addition to providing some credibility, this new Endorsement feature can also be considered a networking tool for savvy online marketers, because a LinkedIn endorsement is an easy way to get on someone’s radar. It’s also a way to show you care about the people who work with you.
Are you looking for leads?
There’s likely more new business for you on LinkedIn than you’re currently tapping.
LinkedIn now boasts 161 million members, including executives from each of the Fortune 500.
No matter the job title of your best prospects, you can find them on LinkedIn.
Here are seven ways to find new customers with LinkedIn.
#1: Develop Connections and Meet Second-Degree Connections
The people you’ve connected to directly on LinkedIn are called first-degree connections. This is your immediate network.
You can increase your network by clicking on “Add Connections” and giving LinkedIn temporary access to your email or by pasting your emails in.
It’s important to focus on the right kinds of activities that will yield the best results.
In this article, I’ll reveal five key strategies and activities you can focus on to build and grow your network.
#1: Update Your Status Frequently and Consistently
Only one-third of LinkedIn members visit the site every day, and another one-third of members visit the network several times a week, according to a survey conducted by Lab42. You can check out the complete infographic from Lab42 on LinkedIn Members.
If you already have a profile created on LinkedIn, it’s a great time to revisit and refresh your presence!
Or if you’re just wondering how to get started, these 5 simple steps will help you make the most of your time and effort!
LinkedIn is the largest professional social network online today, with over 100 million professional users. The average household income of LinkedIn users is over $88,000 per year, which outpaces the average income for the readership of the Wall Street Journal, Forbes and Business Week!
Have you considered starting your own LinkedIn Group? These groups are excellent for networking, prospecting and establishing thought leadership.
You can start your own LinkedIn Group based on any of the following categories of professionals: prospects, peers, alumni, geographical, existing organizations, interest and more. You are limited only by your creativity!
In my experience, professional people are busy and if they’re going to participate in LinkedIn Groups, they really only have enough quality time for 1 to 3 groups weekly.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Klout Comes to Facebook Pages: The social marketing platform Involver joins forces with the online influence measurement tool Klout to bring Klout to Facebook pages. This gives brands a new way to engage with their most influential fans, and to reward consumers based on their influence as measured by Klout.
If you’ve spent some time on LinkedIn, you may realize that the network allows for companies to build dynamic profiles on the site. Did you know that you can discover important information conducting company searches?
What is LinkedIn Company Search?
According to LinkedIn, your professional network isn’t just about the people you know, it’s also about the companies in your network and how you’re connected to them. LinkedIn’s new Company Search provides an opportunity to discover connections in your network and filter them by the companies they work for.
There are several options to choose from. Which one would be right for you?
In this article, we cover what you actually get for your money and how you might use some of the enhanced features.