social media how toDo you use LinkedIn?

Have you considered a LinkedIn Premium account?

While most people start with the free version of LinkedIn, there are a number of useful paid features that make a Premium account worth the investment.

In this article, you’ll discover four ways LinkedIn Premium can help you improve your marketing.

marketing with linkedin premium

Discover four ways you can use LinkedIn Premium to improve your marketing.

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social media how toDo you want to build your visibility on LinkedIn?

Wondering which LinkedIn features can help?

LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with.

In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn.

build personal linkedin brand

Discover five free ways to build your personal brand on LinkedIn.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Blab.im has marketers talking: Combining features of Google Hangouts with Periscope-like functions, Blab.im introduces an iPhone client and fully functional desktop experience that allows up to four video streams at once with the click of a button. The site’s ease of use, along with rapid adoption by social media marketers, make it worth a look. Click here to see a recording of a Blab session from Mike Stelzner.

blab

“Blab lets you watch live video conversations between interesting people.”

Twitter to Expand Ad Network Beyond Twitter: Twitter unveiled significant expansions to its advertising platform, “including a new name to better reflect the evolution of the product: Twitter Audience Platform – a simple and effective way for advertisers to reach over 700 million people on and off of Twitter.”

twitter advertising platform

“The Twitter Audience Platform automatically transforms your Promoted Tweets into in-app ad formats.”

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social media how to

Do you want to expand your LinkedIn network?

Interested in ways to find and attract quality connections?

Growing your LinkedIn network helps establish you as an expert in your field and extends your reach and exposure.

In this article you’ll discover eight ways to develop new LinkedIn connections.

eight ways to grow linkedin connections

Discover eight ways to grow LinkedIn connections.

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social media how toAre you using LinkedIn to connect with new leads and clients?

Do you want to learn about social selling tactics on LinkedIn?

Social selling is the use of social media to discover and connect with new leads and new clients.

In this article, you’ll discover a 6-step process to find new leads and attract new clients on LinkedIn.

no 6

Start social selling on LinkedIn with these 6 simple steps. Image source: iStockphoto

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social media how toIs LinkedIn working for you?

Do you want to generate more business from LinkedIn?

When used properly, LinkedIn can be a gold mine for your business.

Here are five steps to improve your efforts to generate more business from LinkedIn.

get more business from linkedin

Follow these steps to get more out of your LinkedIn efforts.

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social media how toAre you looking for a smarter way to stay in touch with your most important business relationships?

What if you could store all of your contacts in one place?

Well now you can with LinkedIn Contacts.

In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.

What is LinkedIn Contacts?

LinkedIn announced the new LinkedIn Contacts in April.

This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.

From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile.

Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist.

To see if you have this new feature, click on Contacts in the top navigation. If you’ve been given access to the new functionality, it will look like the screenshot below.

mail sources

The first screen in the new LinkedIn Contacts feature.

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social media how toAre you looking for ways to expand your business with LinkedIn?

With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing.

Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.

Here are 5 high-impact strategies to boost your marketing results on LinkedIn.

#1: Review and Reboot Your LinkedIn Profile… Frequently

Most recently, LinkedIn made some major changes both to personal profiles and company pages. For a comprehensive review of the most recent updates, visit this post to learn more about how to optimize your LinkedIn profile and company page.

In addition to making sure that you adjust to the changes in your profile layout and features, it’s a good idea to “reboot” your profile from time to time. I tend to reboot my profile every couple of months or so to keep it fresh, relevant and interesting.

Each time you update your profile, the update is shared to your network as long as you have this feature enabled in your settings.

adjust profile settings

Adjust your profile settings to show profile updates in your activity feed.

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social media how toAre you using LinkedIn to grow your business?

With 161 million business members, LinkedIn provides a lot of opportunities.

The real value of LinkedIn for businesses is to connect one-to-one with other business professionals.

Why LinkedIn for Networking?

The Start-Up of You, a recent book co-authored by LinkedIn founder Reid Hoffman, notes that companies don’t give you business – people do.

Many of your LinkedIn connections can introduce you not only to business influencers and partners, but also refer your company to new customers.

In the book, Mr. Hoffman also states a key point about business networking:

It’s better to be the best connected than the most connected.”

In addition to teaching you new skills, that’s what this article will help you accomplish.

A personal LinkedIn profile is commonly viewed as an online resume or digital business card, and using it for that is a good start.

However, you can take that further – going beyond LinkedIn’s basic capabilities – to build a more powerful means of attracting and managing your connections and professional online presence to encourage more business opportunities.

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