If you’ve spent some time on LinkedIn, you may realize that the network allows for companies to build dynamic profiles on the site. Did you know that you can discover important information conducting company searches?
What is LinkedIn Company Search?
According to LinkedIn, your professional network isn’t just about the people you know, it’s also about the companies in your network and how you’re connected to them. LinkedIn’s new Company Search provides an opportunity to discover connections in your network and filter them by the companies they work for.
There are several options to choose from. Which one would be right for you?
In this article, we cover what you actually get for your money and how you might use some of the enhanced features.
If you have profiles on LinkedIn and Twitter, you may already be aware that these two networks are integrating. In fact, LinkedIn has a specific application called Tweets that can help you keep tabs on the Twitter updates from your LinkedIn connections.
As more professional LinkedIn users create Twitter profiles, I believe this application will become more and more powerful for building influence and visibility with your network connections.
The primary benefits of the LinkedIn Tweets application are:
- Follow your LinkedIn connections on Twitter
- Post status updates simultaneously to both Twitter and LinkedIn
- Monitor and interact with your Twitter streams from within LinkedIn
- Create a LinkedIn-specific Twitter list
If I were going steady with any social networking site, I would have to call LinkedIn my main squeeze.
Ahhh yes, the lovely LinkedIn.
She warms me up with friendly introductions to powerful decision makers. She brings a smile to my face from the absurd amount of targeted traffic to my websites. And she goes WAY over the top with the number of direct sales referrals she gives me.
It’s a digital romance we have, and I’ll profess my love for her ’til the end of time.
In all seriousness, I’m a big fan of LinkedIn because of the direct business I receive from it. And although I’ve written books about LinkedIn, given webinars and presentations on the topic and written articles like Top 5 Ways to Market Your Business With LinkedIn, I’ve never done a dedicated article about the advanced applications… until now.
But first, were you aware that LinkedIn has a company page (similar to Facebook). With 85 million business members, who wouldn’t want a business page there?
Normally the profile pages that you set up on LinkedIn are for your own personal use. It’s against LinkedIn’s terms and conditions to set up a personal profile page as a business. But LinkedIn has seen that by capturing and promoting more business information in this community, it could make way for a lot more engagement and knowledge-sharing.
With more than 85 million users and “a new member being added every second,” LinkedIn is often regarded as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote their products and services.
Let’s explore LinkedIn together and see if you can identify new ways to enhance your user experience by considering the topics discussed below. As I’ve done in the companion pieces to this post, 26 Twitter Tips and 26 Facebook Tips, I’ll introduce LinkedIn Tips from A-Z.
Are you wondering how to leverage your presence on LinkedIn to build social influence?
Regularly updating your status, joining and participating in groups and answering questions is just the start.
There are also a number of ways to build deeper relationships with your connections on LinkedIn. I’m going to ask you to shift your thinking and consider the following: