Do you want more people to see your business articles?
LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.
In this article I’ll share five tips for optimizing your content for LinkedIn publishing.
#1: Know How Channels Work
LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).
Do you know the best way to share it for each platform?
Sharing your social media content isn’t a one-message-fits-all exercise.
In this article I’ll show you how to share content the right way for the top five social media networks.
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.
Do you want to grab people’s attention and really show them who you are?
LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone.
In this article you’ll discover how to choose what to share in your header image and how others are using theirs.
Know Your Header Image Basics
Do you want to measure how your LinkedIn shares perform?
Oktopost lets you use multiple LinkedIn accounts to schedule shares and track performance.
In this article I’ll share the basic ins and outs of using Oktopost for LinkedIn sharing.
Much like HootSuite, Oktopost is a social sharing tool that lets you easily schedule content shares across the major social networks.
Are you using the new LinkedIn publishing platform?
Publishing content on LinkedIn Publisher can give your content and your reputation a boost.
In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.
Why Use Publisher?
Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.
Would you like to improve your LinkedIn marketing?
Are you wondering what LinkedIn marketing tips the pros like to use?
We asked top social media pros to share their hottest LinkedIn marketing tactics.
In this article you’ll discover strategies the pros use to boost their LinkedIn marketing.
#1: Use LinkedIn Sponsored Updates
One of my hottest LinkedIn tips for marketers would be to make use of LinkedIn sponsored updates.
Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn, which will ultimately help you build your credibility as an expert in your niche and increase your exposure to people who are not in your network.
Because of the ability to narrowly limit the audience for the update, you’re able to make the best use of the investment you choose to allocate to sponsored updates.
Is your content getting the shares it deserves?
Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website.
In this article I’ll share four tactics for publishing content that gets read and shared.
#1: Publish Early in the Week
The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.
Do you have a LinkedIn content strategy?
Do you want to maximize exposure of your content on LinkedIn?
Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you.
In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals.
#1: Publish on the LinkedIn Publishing Platform
LinkedIn recently made waves by announcing that all members will have access to the same content creation and sharing tools that had previously been reserved for hand-picked LinkedIn influencers. (The feature is currently rolling out in waves. If you don’t have it yet, you will soon!)