8 LinkedIn Marketing Tips From the Experts


social media toolsWant to improve your LinkedIn marketing?

Are you interested in the latest tips and tools?

LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. We asked social media experts for their hottest LinkedIn tips.

Here’s what they had to say.

linkedin marketing tips from experts

Discover eight LinkedIn marketing tips from the experts.

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How to Improve the Visibility of Your LinkedIn Profile


social media how toDo you use LinkedIn to market yourself?

Want to make it easier for people to find you in Internet searches?

With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.

In this article you’ll discover how to create visibility for your LinkedIn public profile.

What Is Your Public Profile?

Your LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.

improve linkedin profile visibility

Discover how to improve visibility for your LinkedIn profile.

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How To Improve Your LinkedIn Productivity With Third-Party Apps


social media toolsDo you use LinkedIn to connect with new prospects?

Are you looking for better ways to network with LinkedIn?

The right third party applications can save time and automate your LinkedIn experience.

In this article you’ll discover applications that will help increase your LinkedIn communication and productivity.

use third-party linkedin apps

Discover how to increase LinkedIn productivity with third-party apps.

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6 Ways to Attract More LinkedIn Leads


social media how toDoes LinkedIn bring you a steady stream of prospects?

Is your LinkedIn presence optimized?

Adjusting how you use LinkedIn changes the way prospects respond to you.

In this article you’ll discover six tactics to attract LinkedIn leads and show them how you can contribute to their success.

attract more linkedin leads

Discover six ways to attract leads on LinkedIn.

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20 Social Media Marketing Tips From the Pros


social media how to

Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they’re getting results with social media marketing today.

Here’s what they had to say.

20 social media tips

Get 20 social media tips from the pros.

#1: Mine Twitter to Grow Your Audience

mark schaefer twitter pic

Mark Schaefer

While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.

Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.

Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.

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Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn


Do you use LinkedIn as a networking tool?

Are you looking for ways to use LinkedIn to attract more business for your company or brand?

To learn how to optimize your LinkedIn profile as a marketer, I interview Ron Nash, the “LinkedIn Whisperer,” for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a Recession. Ron is a LinkedIn preferred trainer who specializes in helping individuals and brands with their LinkedIn strategy.

ron nash on linkedin

Listen to Ron Nash discuss optimizing your LinkedIn profile.

Ron shares the importance of having a well-developed LinkedIn profile.

You’ll discover how to present yourself on LinkedIn, write an engaging professional headline and summary and strategically leverage images and video on your profile page.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Use the LinkedIn Data Export Tool to Improve Your Marketing


social media how toDo you want to analyze your past interactions on LinkedIn?

Do you want information that could help you understand your LinkedIn behavior?

The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity.

In this article I’ll share the seven export files you can use to target ads, build keyword lists, create a list of connections and more.

how to use the linkedin data tool

Find out how to download useful information using the LinkedIn Data Export Tool.

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How to Maximize Your LinkedIn Publishing Exposure


social media how toHave you tried LinkedIn’s publishing feature?

Do you want more people to see your business articles?

LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.

In this article I’ll share five tips for optimizing your content for LinkedIn publishing.

#1: Know How Channels Work

LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).

5 linkedin publisher tips

Find out how to optimize content for LinkedIn Publishing.

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How to Optimize Your Content for the Top 5 Social Networks


social media how toAre you sharing content on different social networks?

Do you know the best way to share it for each platform?

Sharing your social media content isn’t a one-message-fits-all exercise.

In this article I’ll show you how to share content the right way for the top five social media networks.

optimize content for social network updates

Find out how to optimize content updates for the top 5 social networks.

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