How to Maximize Your LinkedIn Publishing Exposure

social media how toHave you tried LinkedIn’s publishing feature?

Do you want more people to see your business articles?

LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.

In this article I’ll share five tips for optimizing your content for LinkedIn publishing.

#1: Know How Channels Work

LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).

5 linkedin publisher tips

Find out how to optimize content for LinkedIn Publishing.

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How to Optimize Your Content for the Top 5 Social Networks

social media how toAre you sharing content on different social networks?

Do you know the best way to share it for each platform?

Sharing your social media content isn’t a one-message-fits-all exercise.

In this article I’ll show you how to share content the right way for the top five social media networks.

optimize content for social network updates

Find out how to optimize content updates for the top 5 social networks.

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18 Social Media Marketing Tips to Improve Your Marketing

social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.

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How to Use the New LinkedIn Header Image for Profiles

social media how toHave you noticed the new images at the top of LinkedIn profiles?

Do you want to grab people’s attention and really show them who you are?

LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone.

In this article you’ll discover how to choose what to share in your header image and how others are using theirs.

Know Your Header Image Basics

linkedin hero image

Learn to use the LinkedIn hero image.

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How to Streamline LinkedIn Sharing With Oktopost

social media how toDo you want a quick, easy way to share content to LinkedIn groups?

Do you want to measure how your LinkedIn shares perform?

Oktopost lets you use multiple LinkedIn accounts to schedule shares and track performance.

In this article I’ll share the basic ins and outs of using Oktopost for LinkedIn sharing.

Why Oktopost?

Much like HootSuite, Oktopost is a social sharing tool that lets you easily schedule content shares across the major social networks.

okotpost ins and outs

Find out how to use Oktopost to streamline LinkedIn sharing.

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How to Use LinkedIn Publisher to Get More Visibility

social media how toDo you want more visibility on LinkedIn?

Are you using the new LinkedIn publishing platform?

Publishing content on LinkedIn Publisher can give your content and your reputation a boost.

In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.

Why Use Publisher?

Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.

linkedin publisher for visibility

What you need to know for more visibility on LinkedIn with Publisher.

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9 LinkedIn Marketing Tips From the Pros

social media how to

Would you like to improve your LinkedIn marketing?

Are you wondering what LinkedIn marketing tips the pros like to use?

We asked top social media pros to share their hottest LinkedIn marketing tactics.

In this article you’ll discover strategies the pros use to boost their LinkedIn marketing.

9 linkedin marketing tips

Find out what’s working in LinkedIn marketing today.

#1: Use LinkedIn Sponsored Updates

melonie dodaro twitter pic

Melonie Dodaro

One of my hottest LinkedIn tips for marketers would be to make use of LinkedIn sponsored updates.

Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn, which will ultimately help you build your credibility as an expert in your niche and increase your exposure to people who are not in your network.

Because of the ability to narrowly limit the audience for the update, you’re able to make the best use of the investment you choose to allocate to sponsored updates.

target your sponsored update

Target your sponsored update by location, company name, company category, job title, job category, schools attended and LinkedIn groups.

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How to Publish on LinkedIn for Maximum Exposure

social media how toAre you publishing on LinkedIn?

Is your content getting the shares it deserves?

Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website.

In this article I’ll share four tactics for publishing content that gets read and shared.

#1: Publish Early in the Week

The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.

shares on linkedin by date

Tuesday is the best day to publish your content.

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How to Develop a LinkedIn Content Strategy

social media how to

Do you have a LinkedIn content strategy?

Do you want to maximize exposure of your content on LinkedIn?

Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you.

In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals.

#1: Publish on the LinkedIn Publishing Platform

LinkedIn recently made waves by announcing that all members will have access to the same content creation and sharing tools that had previously been reserved for hand-picked LinkedIn influencers. (The feature is currently rolling out in waves. If you don’t have it yet, you will soon!)

publishing platform post

Publishing Platform lets you blog right on LinkedIn.

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