12 Resources to Improve Your LinkedIn Profile

social media how to Want to get noticed on LinkedIn?

Do you have a LinkedIn profile, but want to improve it so you can get better exposure?

Over the years, LinkedIn has evolved to include several elements that improve their users’ experience.

If you want to use these elements to create a stronger LinkedIn presence, you’ve come to the right place.

In this article I’ll share expert tips and resources that will help you create a killer LinkedIn profile that gets noticed.

Why Improve Your LinkedIn Profile?

Whether you use your LinkedIn profile to generate leads, be searchable or maintain your expert status, you should have a profile that reflects who you are.

You need a multitude of items to make your professional profile stand out. A professional photo should be a no-brainer. Also, use your full name and fill in as much of your experience as you can.

linkedin profile infographic

Check out this helpful infographic on MaximizeSocialBusiness.com.

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How to Benefit from the LinkedIn Publishing Platform

social media how to Did you know you can publish your articles on the LinkedIn publishing platform?

Do you want to build more authority in your niche?

LinkedIn is opening up its publishing platform to all 277 million+ members!

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence.

Why LinkedIn Publishing Platform?

I’ve always said you don’t have to be anointed as an influencer to build online influence. It’s up to you to contribute to your community, share valuable experience and create astute content that shows your thought leadership.

The LinkedIn publishing platform gives you the opportunity to expand your reach in a major way. Since all LinkedIn members have access to the platform, it’s critical for you to create high-quality content that differentiates you.

linkedin posts tab

Your published posts show up at the top of your LinkedIn profile.

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5 Steps to Building Quality LinkedIn Connections

social media how toAre you trying to find quality leads for your business on LinkedIn?

Are you rising above the noise with quality engagement?

Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.

In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn.

linkedin istock image

LinkedIn is a great marketing tool if you create relationships based on trust. Image source: iStockPhoto.com.

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How to Maximize Your LinkedIn Endorsements

social media how toAre people endorsing you for the wrong skills on LinkedIn?

Do you want to know how to fix that?

It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost!

In this article I’ll show you three ways you can guide people into endorsing you for relevant skills.

Why Manage LinkedIn Endorsements?

LinkedIn endorsements are meant to provide credibility and networking opportunities.

Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Or worse, you don’t know the endorser at all, so how can he or she endorse any skills you have?

Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Other times, people are endorsing you because they’re friends or colleagues and they think they’re helping you.

Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. Luckily, you can help people endorse you for the skills that really matter to you. Below I’ll show you how.

#1: Set Your Skills and Endorsements

If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. This lets you subtly encourage others to use those skills when they endorse you.

If you don’t have the Skills section on your profile, go to Edit Profile and look to the right. You’ll see a list of sections recommended for you. Click on the Skills option to add it to your profile.

linkedin skills section

It’s important to have the Skills section activated on your LinkedIn profile.

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How to Use LinkedIn Showcase Pages

social media how to Does your business have products or services that target unique audiences?

Do your customers spend time on LinkedIn?

Finding an effective social strategy to reach the right audience for each of your products and services can be challenging.

LinkedIn helps you solve this problem with its LinkedIn Showcase Pages.

In this article, I’ll show you how your business can benefit from LinkedIn Showcase Pages.

What are LinkedIn Showcase Pages?

Today, few businesses are islands.

Many companies are complex, offering various and disparate products and services for which they must create multiple marketing campaigns to reach different audiences.

This can make social media marketing resemble a juggling act. And that’s fine, even unavoidable; but while juggling, you need to make sure you don’t drop any metaphorical balls.

Showcase pages allow companies with multiple brand messages to segment them easily and deliver them to the right audiences.

“linkedin-showcase-pages”

Showcase pages allow you to deliver different content to your different audiences. You can have up to 10 different showcase pages associated with your business page.

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