Want to build a presence that supports your company role?
While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build influence around any business role.
In this article you’ll discover three ways to build a LinkedIn presence to boost visibility for both you and your business.
#1: Align Your Personal Message With Your Company’s
Your LinkedIn presence is unique on social media, because while it is your personal profile, the fact that it highlights your professional activities means that it is enmeshed with your employer’s online presence.
Have you thought about leveraging your personal social media profiles?
Optimizing your personal profiles to highlight your business is a great way to raise awareness.
In this article you’ll discover how to use your personal LinkedIn, Twitter and Facebook profiles to promote your business.
Have you thought beyond adding a list of jobs and responsibilities?
LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.
In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.
Develop a Plan
Recent studies show that 71% of B2B marketers say relevance to the audience is the most important aspect of any marketing program. That applies to marketing yourself as well. When updating your LinkedIn profile, start by mapping out how you’re going to use every part of your profile to show prospects you are relevant to them.
Do you have a LinkedIn profile, but want to improve it so you can get better exposure?
Over the years, LinkedIn has evolved to include several elements that improve their users’ experience.
If you want to use these elements to create a stronger LinkedIn presence, you’ve come to the right place.
In this article I’ll share expert tips and resources that will help you create a killer LinkedIn profile that gets noticed.
Why Improve Your LinkedIn Profile?
Whether you use your LinkedIn profile to generate leads, be searchable or maintain your expert status, you should have a profile that reflects who you are.
You need a multitude of items to make your professional profile stand out. A professional photo should be a no-brainer. Also, use your full name and fill in as much of your experience as you can.
Being in the job market can sometimes be a little soul-destroying, with many advertised jobs getting far more applications than before. The job boards are still working for many job seekers, but in the age of Web 2.0, there are plenty of other things you can do to stand out from the crowd and get that position you want.