How to Transform Your LinkedIn Profile Into a Marketing Tool

social media how toDo you want to use your LinkedIn profile to market yourself more effectively?

Have you thought beyond adding a list of jobs and responsibilities?

LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.

In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.

Develop a Plan

Recent studies show that 71% of B2B marketers say relevance to the audience is the most important aspect of any marketing program. That applies to marketing yourself as well. When updating your LinkedIn profile, start by mapping out how you’re going to use every part of your profile to show prospects you are relevant to them.

linkedin profile marketing tool

Find tips for turning your LinkedIn profile into a marketing tool.

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12 Resources to Improve Your LinkedIn Profile

social media how to Want to get noticed on LinkedIn?

Do you have a LinkedIn profile, but want to improve it so you can get better exposure?

Over the years, LinkedIn has evolved to include several elements that improve their users’ experience.

If you want to use these elements to create a stronger LinkedIn presence, you’ve come to the right place.

In this article I’ll share expert tips and resources that will help you create a killer LinkedIn profile that gets noticed.

Why Improve Your LinkedIn Profile?

Whether you use your LinkedIn profile to generate leads, be searchable or maintain your expert status, you should have a profile that reflects who you are.

You need a multitude of items to make your professional profile stand out. A professional photo should be a no-brainer. Also, use your full name and fill in as much of your experience as you can.

linkedin profile infographic

Check out this helpful infographic on MaximizeSocialBusiness.com.

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5 Ways to Generate More Business From LinkedIn

social media how toIs LinkedIn working for you?

Do you want to generate more business from LinkedIn?

When used properly, LinkedIn can be a gold mine for your business.

Here are five steps to improve your efforts to generate more business from LinkedIn.

get more business from linkedin

Follow these steps to get more out of your LinkedIn efforts.

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10 Tips for Finding a Job Using Facebook and LinkedIn

social media how toIf you’re looking for a job, your online profile is more important to you now than ever before!

Being in the job market can sometimes be a little soul-destroying, with many advertised jobs getting far more applications than before. The job boards are still working for many job seekers, but in the age of Web 2.0, there are plenty of other things you can do to stand out from the crowd and get that position you want.

So how can you successfully market yourself online and really stand out?

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