Are you wondering how you can use LinkedIn to generate quality leads?
To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.
Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company.
You’ll learn about the tools and techniques that will help you attract leads and connect with business professionals.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Are you currently managing your own LinkedIn group?
Are you considering launching a LinkedIn group?
Keep reading for five tips on how to better manage LinkedIn groups.
Why Start a LinkedIn Group?
Building a LinkedIn group around a specific cause or niche topic can provide many business benefits. You could:
- Build more awareness with your target markets
- Position you and/or your company as an industry thought leader
- Nurture valuable industry relationships
- Showcase and highlight your own thought leadership content
- Generate interest and inquiries for your company
- Convert group members to subscribers and advocates for your brand
As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch.
Are you using LinkedIn to grow your business?
With 161 million business members, LinkedIn provides a lot of opportunities.
The real value of LinkedIn for businesses is to connect one-to-one with other business professionals.
Why LinkedIn for Networking?
The Start-Up of You, a recent book co-authored by LinkedIn founder Reid Hoffman, notes that companies don’t give you business – people do.
Many of your LinkedIn connections can introduce you not only to business influencers and partners, but also refer your company to new customers.
In the book, Mr. Hoffman also states a key point about business networking:
“It’s better to be the best connected than the most connected.”
In addition to teaching you new skills, that’s what this article will help you accomplish.
A personal LinkedIn profile is commonly viewed as an online resume or digital business card, and using it for that is a good start.
However, you can take that further – going beyond LinkedIn’s basic capabilities – to build a more powerful means of attracting and managing your connections and professional online presence to encourage more business opportunities.
If you already have a profile created on LinkedIn, it’s a great time to revisit and refresh your presence!
Or if you’re just wondering how to get started, these 5 simple steps will help you make the most of your time and effort!
LinkedIn is the largest professional social network online today, with over 100 million professional users. The average household income of LinkedIn users is over $88,000 per year, which outpaces the average income for the readership of the Wall Street Journal, Forbes and Business Week!
Have you considered starting your own LinkedIn Group? These groups are excellent for networking, prospecting and establishing thought leadership.
You can start your own LinkedIn Group based on any of the following categories of professionals: prospects, peers, alumni, geographical, existing organizations, interest and more. You are limited only by your creativity!
In my experience, professional people are busy and if they’re going to participate in LinkedIn Groups, they really only have enough quality time for 1 to 3 groups weekly.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Launches Video Calling Feature: Facebook and Skype have teamed up to provide video calling capabilities fully embedded inside the Facebook platform. Click here for a tutorial. Also, Facebook also announced they now have 750 million active users.
Lewis shares how you can use LinkedIn for much more than just job search and how he is using LinkedIn to grow his business. And he gives you tips to integrate LinkedIn marketing tactics to help you grow your business.
Be sure to check out the takeaways below after you watch the video.
Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market.
Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you’re going to need a good source of raw material to continually draw upon.
With more than 85 million users and “a new member being added every second,” LinkedIn is often regarded as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote their products and services.
Let’s explore LinkedIn together and see if you can identify new ways to enhance your user experience by considering the topics discussed below. As I’ve done in the companion pieces to this post, 26 Twitter Tips and 26 Facebook Tips, I’ll introduce LinkedIn Tips from A-Z.