social media how toIs your LinkedIn profile working for you?

Want to build a presence that supports your company role?

While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build influence around any business role.

In this article you’ll discover three ways to build a LinkedIn presence to boost visibility for both you and your business.

#1: Align Your Personal Message With Your Company’s

Your LinkedIn presence is unique on social media, because while it is your personal profile, the fact that it highlights your professional activities means that it is enmeshed with your employer’s online presence.

boost your influence using your linkedin profile

Discover how to boost your influence using your LinkedIn profile.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Improves Place Pins With Better Location Data: “Now location info will be added automatically to Pins. That means almost 7 billion Pins will have helpful details, like phone numbers, addresses and store hours.”

pinterest expands place pins

“Now each Pin includes a preview of where it lives on the map. Tap to get all the details, including other Pins from that spot and tips from people who’ve been there.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

LinkedIn Announces All Groups Will Be Made Private: In an effort to improve the quality of conversation in groups, “…only Group members will be able to see the contents of conversations, and only members will be allowed to contribute. LinkedIn also won’t allow search engines to crawl the discussions, another key, it believes, to providing a trusted private space for people to communicate.”

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Are you active on LinkedIn?

Want to use it to connect with potential partners and prospects?

To discover how to network on LinkedIn, I interview Stephanie Sammons.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She’s written extensively for Social Media Examiner about LinkedIn. She’s also author of the new book, Linked to Influence.

Stephanie will explore how to build a network and prospect using LinkedIn.

You’ll discover how to curate and share content on LinkedIn.

podcast 166 stephanie sammmons linkedin networking

Listen as Stephanie Sammons shares what marketers need to know about building a powerful network using LinkedIn.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Do you use LinkedIn for business?

Are you wondering how you can use LinkedIn to generate quality leads?

To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.

Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company.

You’ll learn about the tools and techniques that will help you attract leads and connect with business professionals.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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social media how toAre you currently managing your own LinkedIn group?

Are you considering launching a LinkedIn group?

Keep reading for five tips on how to better manage LinkedIn groups.

Why Start a LinkedIn Group?

Building a LinkedIn group around a specific cause or niche topic can provide many business benefits.  You could:

  • Build more awareness with your target markets
  • Position you and/or your company as an industry thought leader
  • Nurture valuable industry relationships
  • Showcase and highlight your own thought leadership content
  • Generate interest and inquiries for your company
  • Convert group members to subscribers and advocates for your brand

As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch.

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social media how toAre you using LinkedIn to grow your business?

With 161 million business members, LinkedIn provides a lot of opportunities.

The real value of LinkedIn for businesses is to connect one-to-one with other business professionals.

Why LinkedIn for Networking?

The Start-Up of You, a recent book co-authored by LinkedIn founder Reid Hoffman, notes that companies don’t give you business – people do.

Many of your LinkedIn connections can introduce you not only to business influencers and partners, but also refer your company to new customers.

In the book, Mr. Hoffman also states a key point about business networking:

It’s better to be the best connected than the most connected.”

In addition to teaching you new skills, that’s what this article will help you accomplish.

A personal LinkedIn profile is commonly viewed as an online resume or digital business card, and using it for that is a good start.

However, you can take that further – going beyond LinkedIn’s basic capabilities – to build a more powerful means of attracting and managing your connections and professional online presence to encourage more business opportunities.

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social media how toAre you wondering how to get the most from LinkedIn? Over the last few months, the LinkedIn network has made upgrades and undergone changes.

If you already have a profile created on LinkedIn, it’s a great time to revisit and refresh your presence!

Or if you’re just wondering how to get started, these 5 simple steps will help you make the most of your time and effort!

Why LinkedIn?

LinkedIn is the largest professional social network online today, with over 100 million professional users. The average household income of LinkedIn users is over $88,000 per year, which outpaces the average income for the readership of the Wall Street Journal, Forbes and Business Week!

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social media how toHave you considered starting your own LinkedIn Group? These groups are excellent for networking, prospecting and establishing thought leadership.

You can start your own LinkedIn Group based on any of the following categories of professionals: prospects, peers, alumni, geographical, existing organizations, interest and more. You are limited only by your creativity!

In my experience, professional people are busy and if they’re going to participate in LinkedIn Groups, they really only have enough quality time for 1 to 3 groups weekly.

What follows are best practices for becoming a top group for your target market and specialty category.

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