8 Ways to Get More Leads for Your Business on LinkedIn

social media how toDo you want to acquire more traffic and leads from LinkedIn?

According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011.

So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.

Here are 8 ways to attract high-quality leads with LinkedIn.

#1: Add a Strong Call to Action and Link

Did you know you can add custom banners to your company page for free? And did you know each of these banners can link back to your site?

You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. This is a great way to funnel LinkedIn traffic to a webinar, case study or other type of targeted landing page.

product banner

HubSpot product banner with Request Demo button driving traffic to a landing page.

Many businesses are missing this opportunity. If prospective clients make an effort to visit your Products & Services section, you should provide a simple way for them to contact you by linking to your site or targeted landing page with your banner.



5 LinkedIn Marketing Tips to Grow Your Business

social media how toAre you looking for ways to expand your business with LinkedIn?

With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing.

Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.

Here are 5 high-impact strategies to boost your marketing results on LinkedIn.

#1: Review and Reboot Your LinkedIn Profile… Frequently

Most recently, LinkedIn made some major changes both to personal profiles and company pages. For a comprehensive review of the most recent updates, visit this post to learn more about how to optimize your LinkedIn profile and company page.

In addition to making sure that you adjust to the changes in your profile layout and features, it’s a good idea to “reboot” your profile from time to time. I tend to reboot my profile every couple of months or so to keep it fresh, relevant and interesting.

Each time you update your profile, the update is shared to your network as long as you have this feature enabled in your settings.

adjust profile settings

Adjust your profile settings to show profile updates in your activity feed.



6 Ways to Use the New LinkedIn Features to Get More Business

social media how toAre you looking to get more business using LinkedIn?

Have you had a look at the new features LinkedIn has to offer?

LinkedIn recently released its new user interface to its entire membership.

In this article, I’ll show you how you can use LinkedIn for your business to make better connections, engage and create more business.

linkedin new look

LinkedIn's cleaner, streamlined look.

Let’s take a look at how LinkedIn’s new look and features can help you get more business!



4 Ways to Profit From LinkedIn

social media book reviewsAre you a LinkedIn newbie?

Do you struggle to network and show off your expertise?  Do you want to secure new business?

If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume.

It contains more valuable information about a contact than you could imagine.

All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her.

opportunity ahead sign

LinkedIn contains information that offers great business opportunities. Image source: iStockPhoto.

LinkedIn Relevance

Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn.



How to Find Influential People With Social Media

social media how toDo you want to build relationships with key influencers in your niche?

Are you looking for an easy way to identify and connect with industry thought leaders?

If so, keep reading for a simple system you can immediately deploy.

Why Focus on Influencers?

Social media is a great way to develop strategic partnerships with key influencers and stay informed about what’s happening in your industry.

But you must focus your efforts to ensure that time spent in social media packs a punch.

A study from Forrester Research confirms that 13.4% of U.S. adults online create 80% of the content that influences people. And 6.2% of these web users are responsible for 80% of the influence in social media.

mass connections

This Forrester Research study illustrates the power of connecting with the right people.

How can you monitor and create relationships with the influencers relevant to your business?



7 Ways to Prospect for New Customers With LinkedIn

social media how toDoes your company sell to other businesses?

Are you looking for leads?

There’s likely more new business for you on LinkedIn than you’re currently tapping.

LinkedIn now boasts 161 million members, including executives from each of the Fortune 500.

No matter the job title of your best prospects, you can find them on LinkedIn.

Here are seven ways to find new customers with LinkedIn.

#1: Develop Connections and Meet Second-Degree Connections

The people you’ve connected to directly on LinkedIn are called first-degree connections. This is your immediate network.

You can increase your network by clicking on “Add Connections” and giving LinkedIn temporary access to your email or by pasting your emails in.

add connections

Automatically access your email contacts temporarily to invite them to connect with you on LinkedIn, or add emails manually.



7 Steps to Building a Business Using LinkedIn

social media case studies“If you can’t make money on LinkedIn, you’re deaf, dumb and blind,” says James Filbird of JMF International Trade Group.

It’s 6 pm on the west coast of the United States, but it’s already 9 am tomorrow at James Filbird’s apartment in Shenzhen, China.

Filbird is the proprietor of JMF International Trade Group Ltd., a company he built to $5 million in revenue largely through his efforts on LinkedIn, the only major social media platform that is not blocked by the Chinese government.

His beginnings in China, however, were less than auspicious.

Organization: JMF International Trade Group Ltd.

Social Media Handles & Stats:




5 Tips to Build and Grow Your LinkedIn Network

social media how toDo you want to tap into LinkedIn’s 150 million–member worldwide network?

It’s important to focus on the right kinds of activities that will yield the best results.

In this article, I’ll reveal five key strategies and activities you can focus on to build and grow your network.

#1: Update Your Status Frequently and Consistently

Only one-third of LinkedIn members visit the site every day, and another one-third of members visit the network several times a week, according to a survey conducted by Lab42. You can check out the complete infographic from Lab42 on LinkedIn Members.

When you log into LinkedIn, notice each time who shows up in your home feed. Most likely you will see the same few people frequently.



7 Creative Social Media Marketing Mini Case Studies

social media reviewsAre you looking for some creative social media marketing ideas from businesses?

Look no further.

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

You’ll find inspiration for your social media marketing efforts here.

So let’s dive in!

#1: Sharpie

Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.



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