Google+ Business Pages: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Launches Google+ Business Pages: Google+ users can now create pages for their brands and businesses.  Check out these tips before heading over to create your own Google+ Business Page.

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How to Create Your Own Social Networking Community

social media how toIf you have a medium- to large-sized online network, you might have noticed some of your contacts have been developing their own communities in the form of private groups, forums or social networks that are a mixture of free or paid memberships.

The Pros of Creating Your Own Community

So with all of the existing communities out there, what’s the benefit of creating your own?

Driving Traffic to Your Site – Let’s say that you start a forum on your own domain. If you’re successful in creating a popular community, you’ll be driving a lot of traffic to your website. The traffic, in turn, will lead to the next benefit.

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8 New LinkedIn Features Worth Exploration

social media toolsRecently LinkedIn added lot’s of new functionality that impacts marketers and business owners. This article will tell you what you need to know.

But first, were you aware that LinkedIn has a company page (similar to Facebook). With 85 million business members, who wouldn’t want a business page there?

Normally the profile pages that you set up on LinkedIn are for your own personal use. It’s against LinkedIn’s terms and conditions to set up a personal profile page as a business. But LinkedIn has seen that by capturing and promoting more business information in this community, it could make way for a lot more engagement and knowledge-sharing.

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How to Use LinkedIn for Business (a Lewis Howes Interview)

social media expert interviewIn this video I interview Lewis Howes, author of the book LinkedWorking. Lewis shares how businesses can benefit from LinkedIn.

Listen to the useful tips Lewis shares in this video to get the most out of this business networking platform. Below you’ll find a few takeaways to listen for.

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6 Powerful LinkedIn Marketing Tips for Small Businesses

Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network.

How many of us have created a LinkedIn account and left it dormant for months?

It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network. I have often thought to myself, “I’m a professional. Why am I not utilizing this site?” I’ve even heard LinkedIn referred to as the “red-headed stepchild” of social media.

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