Do you have a LinkedIn company page?
In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps.
Why a LinkedIn Company Page?
The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content.
There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches. And let’s not forget lead generation opportunities from your content marketing.
In fact, research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn.
Here’s how to make your LinkedIn company page work for you:
#1: Optimize Your LinkedIn Page
Showcase what your business has to offer. Smart marketers who build out their products and services page tend to attract twice as many company followers than those who don’t.
Use this page to tell members what you do best and give them compelling reasons to follow you.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
New Facebook Business Pages: After rolling out Timeline on personal profiles, Facebook is now rolling out Timeline for Business pages. Timeline changes the design and layout of Business pages and makes them look like personal profiles.