Do they share your company’s content with their networks?
Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.
In this article I’ll explain how to help your employees share your content on LinkedIn.
#1: Promote the Program
The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.
Do you have a LinkedIn profile, but want to improve it so you can get better exposure?
Over the years, LinkedIn has evolved to include several elements that improve their users’ experience.
If you want to use these elements to create a stronger LinkedIn presence, you’ve come to the right place.
In this article I’ll share expert tips and resources that will help you create a killer LinkedIn profile that gets noticed.
Why Improve Your LinkedIn Profile?
Whether you use your LinkedIn profile to generate leads, be searchable or maintain your expert status, you should have a profile that reflects who you are.
You need a multitude of items to make your professional profile stand out. A professional photo should be a no-brainer. Also, use your full name and fill in as much of your experience as you can.
Do you want to know how to fix that?
It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost!
In this article I’ll show you three ways you can guide people into endorsing you for relevant skills.
Why Manage LinkedIn Endorsements?
LinkedIn endorsements are meant to provide credibility and networking opportunities.
Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Or worse, you don’t know the endorser at all, so how can he or she endorse any skills you have?
Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Other times, people are endorsing you because they’re friends or colleagues and they think they’re helping you.
Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. Luckily, you can help people endorse you for the skills that really matter to you. Below I’ll show you how.
#1: Set Your Skills and Endorsements
If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. This lets you subtly encourage others to use those skills when they endorse you.
If you don’t have the Skills section on your profile, go to Edit Profile and look to the right. You’ll see a list of sections recommended for you. Click on the Skills option to add it to your profile.
Do you want to improve your chances of connecting with people via LinkedIn?
In this article, you’ll find six tips for successful networking that will help you avoid common mistakes that can damage your professional reputation on LinkedIn.
What’s Different About LinkedIn?
Unlike social media platforms such as Facebook and Twitter that accommodate both personal and business uses, LinkedIn is a social network built strictly for business.
From the appearance of your profile to how you manage relationships, the people on LinkedIn expect professional behavior from you at all times.
As you build your network, it’s important to know what’s appropriate and what’s considered bad LinkedIn etiquette.
Here are six tips:
#1: Show People Your Business Side
You only get one chance to make a first impression, so make it count. If you use an unprofessional image for your profile photo, you may never get a chance to recover your reputation.
Your LinkedIn profile image should show you in your best professional light. Use a head shot with a clean background, a smile and a clear view of your eyes. Think of how you would present yourself at an event thronging with prospects and use an image that does the same, online.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Announces New Look for News Feed: The “new version of Facebook designed to reduce clutter and focus more on stories from the people you care about.” The changes are rolling out slowly and include new feeds and Facebook will now have the same look and feel on mobile, tablet and web. You can join the waiting list here.
Are you wondering how LinkedIn can help your online marketing?
To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing.
Share your feedback, read the show notes and get the links mentioned in this episode below!