Want to build a presence that supports your company role?
While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build influence around any business role.
In this article you’ll discover three ways to build a LinkedIn presence to boost visibility for both you and your business.
#1: Align Your Personal Message With Your Company’s
Your LinkedIn presence is unique on social media, because while it is your personal profile, the fact that it highlights your professional activities means that it is enmeshed with your employer’s online presence.
Do they share your company’s content with their networks?
Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.
In this article I’ll explain how to help your employees share your content on LinkedIn.
#1: Promote the Program
The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.
Are you up to date with the best social media tips and tools?
Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts.
Here’s what top social media experts are using to get results with social media marketing today.
Looking for a way to publish more often without much extra work?
Use LinkedIn Publisher to consistently provide useful content for your audience, gain visibility and build your professional identity without writing anything new!
In this article you’ll discover three ways to give existing content new life using LinkedIn Publisher.
Is your LinkedIn presence optimized?
Adjusting how you use LinkedIn changes the way prospects respond to you.
In this article you’ll discover six tactics to attract LinkedIn leads and show them how you can contribute to their success.
Want more social exposure from the get-go?
Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences.
In this article I’ll share posting guidelines you can use to promote your content for the first 24 hours after it goes live.
Do you want more people to see your business articles?
LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.
In this article I’ll share five tips for optimizing your content for LinkedIn publishing.
#1: Know How Channels Work
LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).
Is your content getting the shares it deserves?
Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website.
In this article I’ll share four tactics for publishing content that gets read and shared.
#1: Publish Early in the Week
The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.
Do you have a LinkedIn content strategy?
Do you want to maximize exposure of your content on LinkedIn?
Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you.
In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals.
#1: Publish on the LinkedIn Publishing Platform
LinkedIn recently made waves by announcing that all members will have access to the same content creation and sharing tools that had previously been reserved for hand-picked LinkedIn influencers. (The feature is currently rolling out in waves. If you don’t have it yet, you will soon!)