Do you want more people to see your business articles?
LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.
In this article I’ll share five tips for optimizing your content for LinkedIn publishing.
#1: Know How Channels Work
LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).
Is your content getting the shares it deserves?
Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website.
In this article I’ll share four tactics for publishing content that gets read and shared.
#1: Publish Early in the Week
The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.
Do you have a LinkedIn content strategy?
Do you want to maximize exposure of your content on LinkedIn?
Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you.
In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals.
#1: Publish on the LinkedIn Publishing Platform
LinkedIn recently made waves by announcing that all members will have access to the same content creation and sharing tools that had previously been reserved for hand-picked LinkedIn influencers. (The feature is currently rolling out in waves. If you don’t have it yet, you will soon!)
Are you wondering if the new LinkedIn publishing platform can help your business?
To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.
Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.
You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.
Share your feedback, read the show notes and get the links mentioned in this episode below!