It represents a powerful way to stay in touch with important people (when used properly).
Keep reading to learn how to keep in touch with prospects and customers with LinkedIn Mail.
Why Use LinkedIn Mail?
LinkedIn Mail is probably one of the most underutilized parts of the LinkedIn platform, but if used correctly, it is one that can be extremely beneficial in growing not only your business connection base, but also your business.
You may already have a great network, but how often do you really connect with those people, nurture your relationships with them or put yourself on their radar? By using LinkedIn Mail or message facilities well, you can do just that.
Are you wondering how to leverage your presence on LinkedIn to build social influence?
Regularly updating your status, joining and participating in groups and answering questions is just the start.
There are also a number of ways to build deeper relationships with your connections on LinkedIn. I’m going to ask you to shift your thinking and consider the following:
Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I’ll bet you click “accept” and that’s as far as you go.
When someone requests to connect with you and you simply click “accept” and make no effort to carry on the conversation, you’re both simply saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector.
Listen to the useful tips Lewis shares in this video to get the most out of this business networking platform. Below you’ll find a few takeaways to listen for.