social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Blab.im has marketers talking: Combining features of Google Hangouts with Periscope-like functions, Blab.im introduces an iPhone client and fully functional desktop experience that allows up to four video streams at once with the click of a button. The site’s ease of use, along with rapid adoption by social media marketers, make it worth a look. Click here to see a recording of a Blab session from Mike Stelzner.

blab

“Blab lets you watch live video conversations between interesting people.”

Twitter to Expand Ad Network Beyond Twitter: Twitter unveiled significant expansions to its advertising platform, “including a new name to better reflect the evolution of the product: Twitter Audience Platform – a simple and effective way for advertisers to reach over 700 million people on and off of Twitter.”

twitter advertising platform

“The Twitter Audience Platform automatically transforms your Promoted Tweets into in-app ad formats.”

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social media how toDo you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.

Create a Presence for Yourself

How to Make Sure Your LinkedIn Account is Secure: It’s important to be conscious of your privacy and security when using LinkedIn. Discover what you need to know to manage your security on LinkedIn.

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social media how toHave you used LinkedIn Mail?

It represents a powerful way to stay in touch with important people (when used properly).

Keep reading to learn how to keep in touch with prospects and customers with LinkedIn Mail.

Why Use LinkedIn Mail?

LinkedIn Mail is probably one of the most underutilized parts of the LinkedIn platform, but if used correctly, it is one that can be extremely beneficial in growing not only your business connection base, but also your business.

You may already have a great network, but how often do you really connect with those people, nurture your relationships with them or put yourself on their radar? By using LinkedIn Mail or message facilities well, you can do just that.

Here’s how.

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social media how toAre you wondering how to leverage your presence on LinkedIn to build social influence?

Regularly updating your status, joining and participating in groups and answering questions is just the start.

There are also a number of ways to build deeper relationships with your connections on LinkedIn. I’m going to ask you to shift your thinking and consider the following:

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social media how toVery few people ignore you in real life, face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don’t even realize that they are!

Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I’ll bet you click “accept” and that’s as far as you go.

When someone requests to connect with you and you simply click “accept” and make no effort to carry on the conversation, you’re both simply saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector.

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social media expert interviewIn this video I interview Lewis Howes, author of the book LinkedWorking. Lewis shares how businesses can benefit from LinkedIn.

Listen to the useful tips Lewis shares in this video to get the most out of this business networking platform. Below you’ll find a few takeaways to listen for.

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