6 Ways to Use the New LinkedIn Features to Get More Business

social media how toAre you looking to get more business using LinkedIn?

Have you had a look at the new features LinkedIn has to offer?

LinkedIn recently released its new user interface to its entire membership.

In this article, I’ll show you how you can use LinkedIn for your business to make better connections, engage and create more business.

linkedin new look

LinkedIn's cleaner, streamlined look.

Let’s take a look at how LinkedIn’s new look and features can help you get more business!

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10 LinkedIn Tips for Building Your Business

social media how toAre you using LinkedIn to grow your business?

With 161 million business members, LinkedIn provides a lot of opportunities.

The real value of LinkedIn for businesses is to connect one-to-one with other business professionals.

Why LinkedIn for Networking?

The Start-Up of You, a recent book co-authored by LinkedIn founder Reid Hoffman, notes that companies don’t give you business – people do.

Many of your LinkedIn connections can introduce you not only to business influencers and partners, but also refer your company to new customers.

In the book, Mr. Hoffman also states a key point about business networking:

It’s better to be the best connected than the most connected.”

In addition to teaching you new skills, that’s what this article will help you accomplish.

A personal LinkedIn profile is commonly viewed as an online resume or digital business card, and using it for that is a good start.

However, you can take that further – going beyond LinkedIn’s basic capabilities – to build a more powerful means of attracting and managing your connections and professional online presence to encourage more business opportunities.

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4 LinkedIn Tips to Help You Stand Out

social media how toVery few people ignore you in real life, face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don’t even realize that they are!

Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I’ll bet you click “accept” and that’s as far as you go.

When someone requests to connect with you and you simply click “accept” and make no effort to carry on the conversation, you’re both simply saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector.

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Everything You Need to Know About LinkedIn

Did you join LinkedIn because someone you know invited you and you didn’t want to hurt his or her feelings, but now you’re wondering why you did it?

Guess what? If you wrinkle your nose in disgust when someone mentions “social media,” LinkedIn is for you!

Because LinkedIn is not like MySpace and Facebook. It’s not where teenagers post pictures of their high school prom or their latest beach party.

LinkedIn was built for professionals who want to use their existing and future social networks to build a career. And for companies that want to find qualified employees. And for job-hunters.

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