18 Social Media Marketing Tips to Improve Your Marketing

social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.

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9 LinkedIn Marketing Tips From the Pros

social media how to

Would you like to improve your LinkedIn marketing?

Are you wondering what LinkedIn marketing tips the pros like to use?

We asked top social media pros to share their hottest LinkedIn marketing tactics.

In this article you’ll discover strategies the pros use to boost their LinkedIn marketing.

9 linkedin marketing tips

Find out what’s working in LinkedIn marketing today.

#1: Use LinkedIn Sponsored Updates

melonie dodaro twitter pic

Melonie Dodaro

One of my hottest LinkedIn tips for marketers would be to make use of LinkedIn sponsored updates.

Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn, which will ultimately help you build your credibility as an expert in your niche and increase your exposure to people who are not in your network.

Because of the ability to narrowly limit the audience for the update, you’re able to make the best use of the investment you choose to allocate to sponsored updates.

target your sponsored update

Target your sponsored update by location, company name, company category, job title, job category, schools attended and LinkedIn groups.

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Essential LinkedIn Marketing Resources: A Complete Guide

social media how toDo you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.

Create a Presence for Yourself

How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.

linkedin professional profile

Add Professional Portfolio to stand out from the crowd.

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5 Steps to Building Quality LinkedIn Connections

social media how toAre you trying to find quality leads for your business on LinkedIn?

Are you rising above the noise with quality engagement?

Using your LinkedIn profile to connect with market influencers and potential clients is smart–when done right.

In this article, you’ll discover a five-step process for building the solid relationships you need to generate a steady flow of leads from LinkedIn.

linkedin istock image

LinkedIn is a great marketing tool if you create relationships based on trust. Image source: iStockPhoto.com.

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How to Use LinkedIn to Build Relationships and Generate Leads

social media how to Are you using LinkedIn to your advantage?

Do you use LinkedIn marketing tactics to generate more leads?

Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.

In this article you’ll find the latest LinkedIn features and how you can use them to your benefit.

#1: Stay In Touch On The Contacts Page

Think of your Contacts page as your control center. It’s where you keep track of your long list of connections, but it also offers alerts and tags. These features, along with helpful filtering options, keep everything organized and easily accessible.

Alerts are in the boxes at the top of the page. They let you know when your contacts have a significant event happening, like a job change, work anniversary or birthday. Use these alerts to your advantage and send a quick note to acknowledge their success. They’ll appreciate the gesture and it’s a great way to keep in touch (and top of mind).

contact alerts

Watch the alerts at the top of your page to keep up with and respond to your connections.

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6 Tips for Finding Prospects on LinkedIn

social media how toAre you using LinkedIn to connect with new leads and clients?

Do you want to learn about social selling tactics on LinkedIn?

Social selling is the use of social media to discover and connect with new leads and new clients.

In this article, you’ll discover a 6-step process to find new leads and attract new clients on LinkedIn.

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Start social selling on LinkedIn with these 6 simple steps. Image source: iStockphoto

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5 Ways to Generate More Business From LinkedIn

social media how toIs LinkedIn working for you?

Do you want to generate more business from LinkedIn?

When used properly, LinkedIn can be a gold mine for your business.

Here are five steps to improve your efforts to generate more business from LinkedIn.

get more business from linkedin

Follow these steps to get more out of your LinkedIn efforts.

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How to Use the LinkedIn Contacts Feature

social media how toAre you looking for a smarter way to stay in touch with your most important business relationships?

What if you could store all of your contacts in one place?

Well now you can with LinkedIn Contacts.

In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.

What is LinkedIn Contacts?

LinkedIn announced the new LinkedIn Contacts in April.

This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.

From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile.

Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist.

To see if you have this new feature, click on Contacts in the top navigation. If you’ve been given access to the new functionality, it will look like the screenshot below.

mail sources

The first screen in the new LinkedIn Contacts feature.

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5 Mobile Social Media Marketing Ideas to Grow Your Business

social media how to

Your customers and prospects are using smart phones.

Have you figured out how to connect with them using mobile social media marketing techniques?

Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.

With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.

#1: Connect With Prospects On LinkedIn Mobile

The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.

linkedin home screen

An example of the LinkedIn home screen on a smartphone.

From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.

With the mobile app, you can reach out to them from your phone or tablet. Just tap on their profile photo and say hello to them via LinkedIn.

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