How to Boost Engagement on Your LinkedIn Company Page

social media how to

Are you leveraging your LinkedIn Company Page as best you can?

In a recent LinkedIn study, 50% of current company followers stated they are more likely to purchase products and services from a business they engage with on LinkedIn.

This means that an active LinkedIn presence could help your business. And you’ll likely want to improve engagement on LinkedIn.

Here are five simple ways to boost engagement with your LinkedIn followers.

#1: Leverage LinkedIn Groups to Find Engaging Content for Company Followers

Aside from studying what your competitors are doing on LinkedIn, you should spend time in the groups where your target market is engaging. You’ll want to find out what interests them there.

39 comments

 
 

5 Creative Ways to Use LinkedIn Company Pages

social media how toDoes your business have a LinkedIn company page?

Have you noticed how other businesses are using LinkedIn lately?

A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things.

Here are five brands using their LinkedIn company pages creatively.

Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page.

#1: LinkedIn—Develop a Campaign

Let’s start with LinkedIn. Why not learn from the source itself? LinkedIn’s own company page offers some insight into what works for effectively engaging your target audience.

63 comments

 
 

Facebook News Feed Changes: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces New Look for News Feed: The “new version of Facebook designed to reduce clutter and focus more on stories from the people you care about.” The changes are rolling out slowly and include new feeds and Facebook will now have the same look and feel on mobile, tablet and web. You can join the waiting list here.

8 comments

 
 

Generating Leads With LinkedIn: What You Need to Know

Do you use LinkedIn for business?

Are you wondering how you can use LinkedIn to generate quality leads?

To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.

Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company.

You’ll learn about the tools and techniques that will help you attract leads and connect with business professionals.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

56 comments

 
 

21 Social Media Marketing Tips From the Pros

social media how toAre you struggling to keep up to date with the best social media marketing tips?

Would you like to know how to get the best results with your social media marketing?

We asked twenty-one social media marketing experts to share their best social media tips today.

Here’s what they had to say.

#1: Attract Leads With Facebook Offers

amy porterfield

Amy Porterfield

If you’re looking for a new way to attract quality leads using social media, try Facebook Offers.

Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.

Although you can use them for many different promotions, I’ve seen the highest conversion rates when marketers use Offers to attract quality leads.

juice offer

Here's an example of a lead generating Facebook Offer.

Here’s why they work:

  1. Offers are promoted in the news feed (as opposed to being placed in the right-hand column on Facebook where you usually see marketplace ads).
  2. Ads in the news feed can get up to six times more engagement than ads in the right-hand column on Facebook.
  3. You can hyper-target your Offers to ensure that only the Facebook users who will have a genuine interest in your brand see them.
  4. When a user clicks on your Offer in the news feed, Facebook sends that user an email to their personal email account outside of Facebook. That means that your Offer is not only seen on Facebook, but now you are getting into the email boxes of interested prospects.
  5. When prospects open their email, they will see a link to your website or an opt-in page (wherever you choose to send people to claim your offer).

116 comments

 
 

6 Ways to Use the New LinkedIn Features to Get More Business

social media how toAre you looking to get more business using LinkedIn?

Have you had a look at the new features LinkedIn has to offer?

LinkedIn recently released its new user interface to its entire membership.

In this article, I’ll show you how you can use LinkedIn for your business to make better connections, engage and create more business.

linkedin new look

LinkedIn's cleaner, streamlined look.

Let’s take a look at how LinkedIn’s new look and features can help you get more business!

113 comments

 
 

Preparing for the New LinkedIn Design: How to Optimize Your Page and Profile

social media how toAre you wondering how the new LinkedIn design will impact your personal profile and business page?

While you might be waiting for the launch of the new LinkedIn profile design, there are still many other areas of LinkedIn you can improve upon today.

In this article, you’ll learn more about both new and existing LinkedIn features for your professional profile and company page that can help you get more results from your LinkedIn experience.

LinkedIn Professional Profiles

Want to make sure your LinkedIn profile is prepared for the new profile design (which you can preview by enlarging this image)? Here are some things you should make sure to include in it now.

The Basics

basic linkedin profile

The most important parts of your LinkedIn profile.

52 comments

 
 

LinkedIn Marketing: New Features to Enhance Your LinkedIn Results

Do you use LinkedIn for your business?

Are you wondering how LinkedIn can help your online marketing?

To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, LinkedIn Marketing: An Hour a Day.

Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSSStitcher or Blackberry.

39 comments

 
 

5 Tips for Optimizing Your LinkedIn Company Page

social media how toDo you have a LinkedIn Company page?

Have you employed the newly designed look and features?

If you haven’t created a LinkedIn Company Page, now is the time to do so.

The new layout makes it easier for people to find, follow and engage with your Company Page.

Here are the new design updates and features that you can take advantage of on your Company Page.

#1: Banner Images

Bring your Page to life! Add a banner image to the top of your LinkedIn Company Page.

banner image

Social Media Examiner's LinkedIn Company Page banner.

96 comments

 
 








Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!