Do they share your company’s content with their networks?
Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.
In this article I’ll explain how to help your employees share your content on LinkedIn.
#1: Promote the Program
The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.
Have you considered showcase pages?
LinkedIn showcase pages enable you to promote certain products or services to specific customer segments.
In this article you’ll discover how to use LinkedIn showcase pages for your business.
Want to reach a highly targeted professional audience with your message?
LinkedIn ads are an excellent way to increase visibility and generate leads.
In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to reach the ideal audience for your business.
Interested in setting up a company page?
LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects.
In this article you’ll find out how to create a LinkedIn company page to promote your business.
#1: Fill in Company Details
To get started, go to Interests at the top of your LinkedIn homepage and select Companies from the drop-down menu.
Do you want to grab people’s attention and really show them who you are?
LinkedIn recently released header images, also called hero images, to its premium account holders and is slowly rolling them out to everyone.
In this article you’ll discover how to choose what to share in your header image and how others are using theirs.
Know Your Header Image Basics
Do you want to make your LinkedIn company page more useful?
Are you looking for creative ideas to take your company page to the next level?
In this article I’ll show you 10 ways to make your LinkedIn company page more useful for your followers.
Why LinkedIn Company Pages?
Let’s start with some quick stats about why a LinkedIn company page is important for your business:
- Over 3 million companies have a LinkedIn company page (as per mid-2013 stats)
- More than 500,000 company pages were added between 2012 and 2013
- There are 148 different industries represented on company pages
- To date, there are 1,275,000 products and services highlighted across LinkedIn company pages
Are you looking for a resource to guide your LinkedIn marketing efforts?
Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.
Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.
Create a Presence for Yourself
How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.
Do you use LinkedIn marketing tactics to generate more leads?
Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.
In this article you’ll find the latest LinkedIn features and how you can use them to your benefit.
#1: Stay In Touch On The Contacts Page
Think of your Contacts page as your control center. It’s where you keep track of your long list of connections, but it also offers alerts and tags. These features, along with helpful filtering options, keep everything organized and easily accessible.
Alerts are in the boxes at the top of the page. They let you know when your contacts have a significant event happening, like a job change, work anniversary or birthday. Use these alerts to your advantage and send a quick note to acknowledge their success. They’ll appreciate the gesture and it’s a great way to keep in touch (and top of mind).
Do you have a LinkedIn company page?
In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps.
Why a LinkedIn Company Page?
The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content.
There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches. And let’s not forget lead generation opportunities from your content marketing.
In fact, research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn.
Here’s how to make your LinkedIn company page work for you:
#1: Optimize Your LinkedIn Page
Showcase what your business has to offer. Smart marketers who build out their products and services page tend to attract twice as many company followers than those who don’t.
Use this page to tell members what you do best and give them compelling reasons to follow you.