10 Ways to Improve Your LinkedIn Company Page

social media how toDo you want to make your LinkedIn company page more useful?

Are you looking for creative ideas to take your company page to the next level?

The best company pages do a great job of increasing brand awareness by being helpful when they engage with followers on a regular basis.

In this article I’ll show you 10 ways to make your LinkedIn company page more useful for your followers.

Why LinkedIn Company Pages?

Let’s start with some quick stats about why a LinkedIn company page is important for your business:

  • Over 3 million companies have a LinkedIn company page (as per mid-2013 stats)
  • More than 500,000 company pages were added between 2012 and 2013
  • There are 148 different industries represented on company pages
  • To date, there are 1,275,000 products and services highlighted across LinkedIn company pages
hp linkedin company page header

LinkedIn company pages are important to businesses.

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Essential LinkedIn Marketing Resources: A Complete Guide

social media how toDo you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.

Create a Presence for Yourself

How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.

linkedin professional profile

Add Professional Portfolio to stand out from the crowd.

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How to Use LinkedIn to Build Relationships and Generate Leads

social media how to Are you using LinkedIn to your advantage?

Do you use LinkedIn marketing tactics to generate more leads?

Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.

In this article you’ll find the latest LinkedIn features and how you can use them to your benefit.

#1: Stay In Touch On The Contacts Page

Think of your Contacts page as your control center. It’s where you keep track of your long list of connections, but it also offers alerts and tags. These features, along with helpful filtering options, keep everything organized and easily accessible.

Alerts are in the boxes at the top of the page. They let you know when your contacts have a significant event happening, like a job change, work anniversary or birthday. Use these alerts to your advantage and send a quick note to acknowledge their success. They’ll appreciate the gesture and it’s a great way to keep in touch (and top of mind).

contact alerts

Watch the alerts at the top of your page to keep up with and respond to your connections.

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5 LinkedIn Company Page Tips to Enhance Your Marketing

social media how toDo you use LinkedIn for business?

Do you have a LinkedIn company page?

In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps.

Why a LinkedIn Company Page?

The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content.

There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches.  And let’s not forget lead generation opportunities from your content marketing.

In fact, research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn.

Here’s how to make your LinkedIn company page work for you:

#1: Optimize Your LinkedIn Page

Showcase what your business has to offer. Smart marketers who build out their products and services page tend to attract twice as many company followers than those who don’t.

Use this page to tell members what you do best and give them compelling reasons to follow you.

Remember that you can link to just about anything from your products and services page, including your latest and greatest white papers, case studies or how-to content.

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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

social media how toAre you happy with how you are using LinkedIn?

LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business?

In this article I’ll show you five different ways to use LinkedIn to market your business.

How do you do start?

You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success.

It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives.

social media examiner business page

Social Media Examiner strategy on LinkedIn includes updating the business page regularly.

In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. A strategy that delivers results requires ongoing management, monitoring, analysis, and adjustments.

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