4 Ways to Profit From LinkedIn

social media book reviewsAre you a LinkedIn newbie?

Do you struggle to network and show off your expertise?  Do you want to secure new business?

If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume.

It contains more valuable information about a contact than you could imagine.

All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her.

opportunity ahead sign

LinkedIn contains information that offers great business opportunities. Image source: iStockPhoto.

LinkedIn Relevance

Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn.

49 comments

 
 

Google+ Tools for Business: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Launches Tools for Business: Google is launching an initial set of Google+ features designed specifically for business. These new tools work through the Google Apps feature. “During this preview period, organizations that have gone Google will be able to use the business features of Google+ for free through the end of 2013.”

google+ restricted posts

Google+ tools for business include Restricted Updates, which can only be seen by other users in your organization.

25 comments

 
 

5 Steps to Successful LinkedIn Advertising

social media how toWith more than 100 million users and counting, LinkedIn is a flourishing social media platform for business professionals worldwide.

That’s great news for B2B marketers, because LinkedIn is much more than just a bunch of résumés.

LinkedIn advertising is a huge opportunity for lead generation for B2B companies. Business messages are well-received in LinkedIn’s professionally focused environment.

In addition, LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups.

This is different—and arguably better-suited for B2B—than Facebook ads, which typically target users by lifestyle interests (such as gardening, music or religion).

49 comments

 
 

26 Tips to Enhance Your Experience on LinkedIn

social media how toWith more than 85 million users and “a new member being added every second,” LinkedIn is often regarded as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote their products and services.

Let’s explore LinkedIn together and see if you can identify new ways to enhance your user experience by considering the topics discussed below. As I’ve done in the companion pieces to this post, 26 Twitter Tips and 26 Facebook Tips, I’ll introduce LinkedIn Tips from A-Z.

98 comments

 
 








Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!