Are you wondering what tools can help your social media marketing?
To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He’s also the social media tools writer for Social Media Examiner.
Ian shares why as a marketer you should look beyond Google Analytics and Facebook Insights data.
You’ll learn the services available to keep up to date with relevant content and the tools to use to monitor your overall activities across all social channels.
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Are you wondering how your Facebook Page compares to competitors?
What can you do to improve your performance?
Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook.
In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing.
#1: Compare Your Statistics With AgoraPulse Barometer
AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans.
The Barometer calculates the average percentage for several criteria based on your last 50 posts. The resulting report shows the score for your Page in black compared with the average score in red for other Pages that ran this assessment.
Information provided in the chart above includes:
Fans Reached. This is the average number of fans who receive your content. Facebook generally shares your content with a small percentage of fans unless you have a very engaged community. The key to increasing this figure is having a community that comments, likes or shares your posts.
Do you want to improve the results of your social media marketing?
Measuring your social media performance is key to getting great results.
You need the right tools to measure those results.
In this article, we’ll go through 3 analytic tools to help improve your results on social media.
#1: Mention – Monitor Your Brand Anywhere on the Web
Mention is an excellent social media and web monitoring tool. You set up alerts based on keywords, and content related to those keywords is displayed through the Mention application or sent to you via email or social media.
When you monitor and track keywords, you can find potential business, build relationships with new people and respond quickly to situations that could damage your brand.
There are many monitoring tools available, but many either are very expensive or have limitations.
For example, you may use Google Alerts to track keywords mentioned on the web. However, I’ve found these alerts are not nearly as comprehensive as Mention. Google Alerts also does not provide the functionality that’s essential to manage and proactively respond to these alerts. Mention provides this functionality.