Do you want to learn about social selling tactics on LinkedIn?
Social selling is the use of social media to discover and connect with new leads and new clients.
In this article, you’ll discover a 6-step process to find new leads and attract new clients on LinkedIn.
Are you wondering how to use LinkedIn Sponsored Updates?
Does your business have a LinkedIn company page?
Do you want to grow your following outside of your company page?
In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update.
Why Sponsored Updates?
If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And you can like and comment as your company as well.
And now, just like Promoted Posts and Sponsored Stories on other social sites, LinkedIn has launched its own Sponsored Updates function, which runs on the same principle.
If you’re a B2B marketer, Sponsored Updates allow you to promote your message to others outside your company page following. At the same time, you can target who sees that message, so your marketing efforts can be focused on the right people.
Here’s how to use Sponsored Updates:
#1: Create Your Post
Post your update to your company page as normal. You’ll need to wait a few minutes and then refresh your page until you see the Sponsor Update button.
Are you unsure about where and how to focus your efforts to meet your lead generation goals?
If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.
In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.
#1: Twitter Chats
Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.
Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.
Or perhaps you were there but weren’t able to attend all the sessions you would have liked to.
In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event.
Here’s what they had to say.
#1: Prepare for Social Displacement
With maturity of any new industry comes disruption. Just as email, the web and search disrupted entire industries several years ago (e.g., the postal service, print publications and traditional sales), we can also expect a lot of online disruption to happen because of social media.
- Facebook messages are displacing email (it’s becoming easier to send your friend a Facebook message rather than find their email address).
- Asking friends rather than searching (more and more people are asking their Facebook friends or Google+ circles for referrals instead of searching online for a product or service).
- Listening to podcasts is beginning to replace radio.
Are you looking for more leads?
To learn how SlideShare can help marketers, I interview Todd Wheatland for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Todd shares his insights into how SlideShare can be used to generate more exposure and leads for your business.
You’ll learn the tactics to use and the mistakes to avoid to ensure you get the most out of this platform.
Share your feedback, read the show notes and get the links mentioned in this episode below!