Are you using social media to support your email list growth?
If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits.
In this article you’ll discover tips for using social media to improve your email marketing.
Have you asked your social media connections for help?
Asking satisfied customers to share your message and provide social proof is an easy way to increase your social media referrals.
In this article you’ll discover five tips for getting more customer referrals on social media.
#1: Identify the Right Social Networks
Targeting is important in every area of marketing. Every company has a different target audience so it makes sense to adapt your tactics and target your specific prospects on the social platform they visit most.
Is your LinkedIn presence optimized?
Adjusting how you use LinkedIn changes the way prospects respond to you.
In this article you’ll discover six tactics to attract LinkedIn leads and show them how you can contribute to their success.
Want to use LinkedIn more effectively?
To grow your network, you need to build relationships and become an invaluable resource to others.
In this article you’ll discover how to use LinkedIn to better connect with leads and prospects.
Have you used Twitter to find qualified leads?
Does the idea of finding new customers on Twitter peak your curiosity?
Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.
In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products.
#1: Search Keywords and Hashtags
Twitter has over 600 million users around the world, so it’s a good bet most of your target audience is on the platform. Are you taking advantage of that by actively looking for and talking with them?
If not, start by making a list of keywords and hashtags related to your business name, your product names and even your competitors and their products. Use that list to conduct a simple search on Twitter.
Sift through the search results to find and follow prospects you think are interested in your business and products. Engage with them by retweeting their content and using @mentions to connect personally.
Is Facebook bringing you the leads you’re looking for?
A few simple tweaks to your Facebook marketing can bring in more business.
In this article you’ll discover four ways companies are using Facebook to increase leads.
#1: Optimize the Cover Photo
There is an entire branch of analytics known as eye tracking and it’s dedicated to tracking and reporting what people look at on a web page. Most people spend the majority of their time on the top 1/3 of the page (many times without even realizing it).
The red indicates the section of the web page with the most views and reaffirms that content above the fold is the most viewed.
Not surprisingly, eye-tracking studies on Facebook pages have similar results.
Are you looking for new ways to generate leads?
As marketers and business owners, you’re constantly looking for potential customers.
In this article you’ll find 16 resources to help you generate leads with social media.
How to Generate Leads
Before you boost your social media lead generation, it’s essential to make sure you’ve established yourself as an authority in your field through your website, blog and enewsletter, as well as your business practices.
These points of contact are incredibly useful for generating leads, and at the very least, are perfect for maintaining contact with your readers, subscribers and customers.
10 Ways to Turn Your Blog Into a Lead-Generation Machine: This “10-step prescription to increase your visibility and attract more qualified folks to your site” by Ann Handley on Entrepreneur is a matter-of-fact way to look at your blog strategy through the lens of lead gen.
Are you participating in LinkedIn groups?
LinkedIn groups are the easiest way to generate leads.
In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects.
Why LinkedIn Groups?
Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. What started as a basic “careers” website with 4500 users is now a global B2B lead generation and networking phenomenon with almost 300 million members.
Do you know how to engage the reddit community?
In this article I’ll show you how brands can engage on reddit and create a successful lead generation campaign using Reddit sponsored headlines.
Reddit is a website that showcases popular links and information. Reddit’s unique culture can make it hard for brands to navigate.
Redditors expect extreme transparency and authenticity from advertisers. Spam and hard selling aren’t tolerated and using either tactic will damage your brand’s reputation.
It doesn’t matter how awesome your content is. You can’t approach reddit the same way that you do Facebook, Twitter or Pinterest. If you jump in and submit content blindly, you could find yourself banned or your websites blacklisted.
How Does Engagement on Reddit Work?
Engagement on reddit takes place in subreddits. Subreddits are niche communities filled with people who are passionate about a specific topic.
Examples of subreddits include:
- http://www.reddit.com/r/frugal discusses ways to save money
- http://www.reddit.com/r/buildapc discusses how to build a pc
- http://www.reddit.com/r/whiskey discusses all things whiskey-related
- http://www.reddit.com/r/dataisbeautiful shares visual representations of data
As a business, you need to learn the ropes and focus on supporting the subreddits you join, instead of marketing to them. Think more about offering solutions, sharing resources or asking questions, and less about selling.
Subreddits are most often created and moderated by reddit community members, but in rare cases a brand creates a subreddit.
For example, last year, Ford Motor Company created the /r/FordPiDayChallenge and worked hand in hand with the reddit team to run a campaign for Pi Day on March 14.
Every 3 minutes and 14 seconds, Ford posted a math question to their subreddit. Each question included a reference to a Ford vehicle.