Are you using Twitter’s advertising and remarketing options?
Twitter ads allow you to reach a highly targeted audience so you can recapture lost sales, improve newsletter open rates, find qualified leads and more.
In this article you’ll discover five Twitter advertising tactics to help you meet your goals.
#1: Close Uncompleted Sales
If you have an online shop as part of your website, you know how frustrating it is when visitors abandon the shopping process. With Twitter tailored audiences, you have a chance to recover those sales by remarketing to buyers who didn’t complete a sale.
Are you looking for new ways to generate leads?
As marketers and business owners, you’re constantly looking for potential customers.
In this article you’ll find 16 resources to help you generate leads with social media.
How to Generate Leads
Before you boost your social media lead generation, it’s essential to make sure you’ve established yourself as an authority in your field through your website, blog and enewsletter, as well as your business practices.
These points of contact are incredibly useful for generating leads, and at the very least, are perfect for maintaining contact with your readers, subscribers and customers.
10 Ways to Turn Your Blog Into a Lead-Generation Machine: This “10-step prescription to increase your visibility and attract more qualified folks to your site” by Ann Handley on Entrepreneur is a matter-of-fact way to look at your blog strategy through the lens of lead gen.
Are you struggling to generate leads on Twitter?
Wondering how to display richer data in a tweet?
In this article, I’ll show you four steps to getting more leads with Twitter lead generation cards.
Why Twitter Lead Generation Cards?
There are 500 million tweets sent every day (according to Twitter’s recent IPO documentation).
That’s a lot of noise to compete with.
Enter Twitter’s lead generation cards.
Lead generation cards work directly within your promoted tweet to collect users’ contact information in exchange for your offer.
What Are Twitter Lead Generation Cards?
Is your business using promoted tweets on Twitter? Would you like to get more from them?
Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. Think of them as embedded landing pages within your tweets, except they’re much more concise and require much less work from your followers.
Here’s an example from The Barista Bar.
It isn’t always easy to generate the buzz you’re looking for.
Knowing what to publish, when and where can greatly increase the visibility and reach of your content.
In this article, you will find 26 topics, an A-Z guide, with key points that will help you create a social media content strategy that resonates with your audience.
#1: Align Content Development With Social Media Metrics and Goals
Understand the goals of your company’s social media content delivery to help you develop a more attainable strategy.
Jayson DeMers suggests, “First you need to know what to measure. The end goals dictate the measurement metric.”
He offers metrics for four social media goals:
- If you’re looking to generate traffic, your metric should be: unique visitors from social websites where you’ve run your social media campaigns.
- If you’re looking to create a following, your metric should be: subscribers, followers on your social channels (Facebook, Twitter, etc.).
- If you’re looking to generate interaction, your metric should be: quantity and type of commentary (Facebook comments, Twitter replies/mentions).
- If you’re looking to generate revenue (which is the ultimate purpose), your metric should be: the precise dollar value of every lead a social post generates.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.” For now, this is only available as a feature in Promoted Tweets—a paid feature of Twitter Ads.