How to Improve Your Facebook News Feed Visibility

social media how toAre you tired of your Facebook posts getting buried in the news feed?

Want to get your Facebook posts seen?

Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustration level.

In this article, I’ll share how you can adjust your Facebook tactics to make the most of news feed visibility today.

improve facebook news feed visibility

Find out how to format updates to get you the most visibility in Facebook’s news feed.

#1: Links in Posts

There are three ways to show a link you’re sharing on Facebook. Before I explain which format the Facebook algorithm likes best, let me take you through them.

1. Text and Automatic Preview Link

Copy and paste a link into a Facebook status update, and Facebook automatically generates a link preview. That preview includes a headline and a little blurb pulled from the destination URL, as well as an image pulled up from the link’s destination or one you upload. You can keep the link in your update text or delete it.

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How to Make Twitter In-Stream Images Stand Out

social media how to Are you sharing pictures in your Twitter updates?

Do you want to know how to make your pictures stand out on Twitter?

Twitter’s in-stream preview images highlight your shared visual content, so make the most of them.

In this article I’ll show you four ways to get your Twitter followers to pay attention to your pictures.

#1: Prep Photos for Automatic Resizing

Twitter’s in-stream preview lets users share and view photos right in their feeds, without having to click a link. It’s handy.

What’s not handy, though, is that Twitter automatically chooses a section of your image to display in the in-stream preview, forcing anyone who wants to see the whole thing to actually click on the tweet. That kind of defeats the purpose of in-stream preview.

For example, if I want to tweet this image of me working with my team, I could just upload the image to Twitter, send the update and call it a day. But I have no idea what part of that image is going to make it into the in-stream preview.

image for twitter

How do I know which part of my picture will show up in preview?

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How to Simplify Your Social Monitoring

social media how toAre you looking for easy ways to monitor social mentions of your brand, product or name?

You can easily listen to what people are saying online on any topic you want to track.

In this article, I’ll discuss two real-time social analytics tools and how they can enhance your monitoring.

Get Real-Time Insight

Topsy is a search engine that gives real-time insight into online conversations.

It uses proprietary data-indexing technology to provide you with not only the most recent search results, but also the most relevant results based on the calculated social influence of the conversation.

topsy

Once you arrive at Topsy, you can elect to search Twitter, photos, videos, trending topics, expert articles or "everything."

One of the great features of using Topsy to search Twitter is that the URLs are automatically expanded when the search results are indexed.

What this means is that you can see which tweets are linking back to your website that you might not otherwise see.

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6 Powerful Social Media Persuasion Techniques

Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential.  Ultimately, you’re after influence.

So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence”  that are hardwired into our social and cognitive minds.  In other words, we can’t help but behave in accordance with these laws of social interaction.

Does this sound like something useful to keep in mind during your social media engagements?  Well, let’s take a look six powerful persuasion techniques:

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