In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.
By the way, you don’t need to have a book to benefit from these tactics.
Why Social Media for Books?
Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.
As a marketer or business owner, what in the world can you do to grow to your business? I’ve struggled with these very issues.
I’ve got good news and bad news for you. The good news: You really can rapidly grow a loyal following. The bad news: You may need to rethink the way you market your business. If you’re ready for change, keep reading.
In this article I’ll reveal a new (yet proven) method of achieving rapid growth in the social age. It’s the very model I employed to grow Social Media Examiner into one of the world’s top business blogs.
If you think of your business as a rocket, content is the fuel that moves it forward. Be sure to watch this edition of Social Media Examiner TV where I’ll share 6 effective ways to grow your business with content and take it to the stratosphere.
Share your feedback and see the show notes below!
Who writes the books your readers like to read? Experts do. And when these professionals share their knowledge in a new book, there’s one thing they highly covet—book reviews.
Yet something was missing – the hard business case for social media. Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.
Can you see me now? Yes, seeing faces is really at the core of social media. New tools have recently emerged that allow you to broadcast multiple live talking heads over the Internet.
Here’s the cool part. They cost next to nothing and allow you to instantly communicate with hundreds of people. The marketing upside is huge here: quick video chats with groups of prospects, organized events and much more.
We conducted four live multi-guest video broadcasts for the launch of Social Media Examiner. In this article I’ll explain how we did it and share the tools we used so you can do this on your own.
How it Works
Are you launching a product or service? Looking to create a big social media splash? A new and powerful marketing idea is live video broadcasts with multiple guests. Think videophones with multiple people who the entire world can see. Then add public chat and integration with social media sites like Twitter and Facebook.
Hello! Thanks for checking us out.
We’re dusting down the place and getting everything ready for our launch on October 12th, 2009.
What used to be science fiction is now reality… On Monday, Oct. 12th, businesses all across the globe will be throwing their questions about the hottest topic of the day—social media—to live experts who will respond immediately over video, using nothing more than a web browser!
Be sure to check back then!