Online Publishing: Lessons From Five Years at Social Media Examiner

Have you ever wondered how Social Media Examiner started?

Do you want to know the strategy behind this large online publishing platform?

For this episode of the Social Media Marketing podcast I’ll share how we built Social Media Examiner into what it is today.

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Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode you’ll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Launching With Social: A Study of What Works and What Does Not

Are you planning to launch a new blog, product or service?

Do you want to know how to organize and execute a successful launch with social media?

To share ways you can use social media to launch or celebrate anything, this episode of the Social Media Marketing podcast gives techniques and insights learned from the launch of My Kids’ AdventuresParenting Adventures podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you’ll learn how to plan your launch and what assets to include. You’ll also find out what worked for us and what didn’t.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Launching: Why Podcasts Are a Hot New Way to Launch a Product

Are you getting ready to release a product, book or service?

Do you want to know how a podcast can boost your launch?

To learn why podcasts can be a very powerful marketing tool when it comes to starting a launch, I interview Brian Clark and Chris Ducker for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Brian Clark, founder of Copyblogger Media and host of the new podcast New Rainmaker. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast. Both Brian and Chris are serial entrepreneurs.

Brian and Chris share why they’ve chosen podcasts to launch their new products.

You’ll discover ideas for your own launches and why you should give audio a chance.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Launch: Social Techniques for Building a Successful Launch

Do you want to launch a product or service to your existing audience?

Are you wondering how to get people involved and excited?

To discover how to create a successful launch, this episode of the Social Media Marketing podcast goes deep on the subject.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode the tables are turned. Cliff Ravenscraft, popular podcast producer and host of Podcast Answer Man, interviews me!

You’ll learn the different ways you can get people involved in a successful launch and how to create a buzz around a new product or service.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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9 Ways to Use Social Media to Launch a Book

social media how toWondering how to get people excited about your book? Do you want people actively sharing your book with their friends?

In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.

By the way, you don’t need to have a book to benefit from these tactics.

Why Social Media for Books?

Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.

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Why Marketing Hurts Your Growth and What to Do About It

social media viewpointsHave you noticed the tried-and-true forms of marketing are rapidly losing their luster? People aren’t responding. Prospects are harder to find. Customers are tuning out.

As a marketer or business owner, what in the world can you do to grow to your business? I’ve struggled with these very issues.

I’ve got good news and bad news for you. The good news: You really can rapidly grow a loyal following. The bad news: You may need to rethink the way you market your business. If you’re ready for change, keep reading.

In this article I’ll reveal a new (yet proven) method of achieving rapid growth in the social age. It’s the very model I employed to grow Social Media Examiner into one of the world’s top business blogs.

70 comments

 
 

6 Ways to Grow Your Business With Content

social media expert interviewAre you wondering why your business needs content? When you produce high-quality content, it’s a gift to your audience that they appreciate.

If you think of your business as a rocket, content is the fuel that moves it forward. Be sure to watch this edition of Social Media Examiner TV where I’ll share 6 effective ways to grow your business with content and take it to the stratosphere.

Share your feedback and see the show notes below!

70 comments

 
 

How Bloggers Can Use Book Reviews to Connect With Experts

social media how toAre you looking to get the attention of experts in your industry?

Who writes the books your readers like to read? Experts do. And when these professionals share their knowledge in a new book, there’s one thing they highly covet—book reviews.

In this article I’ll share the power of a book review and how you might be able to review a brand-new book.

68 comments

 
 

How Social Media Helped Cisco Shave $100,000+ Off a Product Launch

social media case studiesAs early as 2008, networking giant Cisco was well along in its social media evolution.  Back then you could find the company on Facebook, Twitter and YouTube.

Yet something was missing – the hard business case for social media.  Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.

The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.

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