How Cisco Uses Social Media to Connect With Customers

social media expert interviewIn this video I interview LaSandra Brill, the social media marketing manager at Cisco.  She talks about the cool stuff Cisco is doing with social media.

LaSandra shares insights into how Cisco reached 90 times the audience at one-sixth the cost on a recent social media product launch and how they did this compared to a similar launch using traditional marketing. You’ll also hear about other ways Cisco uses social media to deepen relationships and connect with customers.

Be sure to check out the takeaways below after you watch the video.

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How Social Media Helped Cisco Shave $100,000+ Off a Product Launch

social media case studiesAs early as 2008, networking giant Cisco was well along in its social media evolution.  Back then you could find the company on Facebook, Twitter and YouTube.

Yet something was missing – the hard business case for social media.  Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.

The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.

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