How to Run an Instagram Influencer Campaign

social media how toDo you want to generate leads from Instagram?

Have you considered reaching out to influencers?

An influencer campaign is an effective way to promote your business and generate leads by leveraging the audience of another Instagram account.

In this article you’ll discover how to run an influencer campaign on Instagram.

run an instagram influencer campaign

Discover how to run an Instagram influencer campaign.



How to Optimize Landing Pages to Boost Social Media Conversions

social media how toDo you want more conversions from your social traffic?

Are you using landing pages?

Directing targeted social media traffic to relevant landing pages helps you convert visitors into leads.

In this article you’ll discover how to optimize landing pages to boost social media conversions.

Why Landing Pages

Rather than direct social media traffic to your home page, landing pages let you send visitors to a page that facilitates the conversions you’re after.

Landing pages are web pages that are built for a specific purpose, such as obtaining leads or getting signups for an event, and are accessible through a specific link. You use this link in social media posts and ads, thus making it easy to attribute the traffic that comes to the page from your social media channels.

optimze landing page to boost social media conversions

Discover how to optimize landing pages to optimize conversions.



Can Social Media Actually Make You Money?

social media book reviewsIf you’ve ever asked the question, “Can I make money with social media?“, you might have heard a variety of answers such as, “No!”, “Maybe” or “It depends.”

Rarely (if at all) have you heard the confident and unwavering response, “Yes, you can!

In their book, How to Make Money with Social Media—An Insider’s Guide on Using New and Emerging Media to Grow Your Business, Jamie Turner and Reshma Shah explain that there’s a big difference between people who make money with social media and people who don’t.



How Google Analytics Is Impacting Business

social media expert interviewIn this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0.

Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today.

He explains how your social media activity influences the behavior of your business audience to help you improve your results.

Be sure to check out the takeaways below after you watch the video.



6 Ways to Convert Social Media Traffic Into Leads

social media how toAre you getting traffic from social media? Want to convert some of that traffic into leads?

This article will share six easy ways to turn lurkers into leads.

Some background

A little background starts by evaluating your current lead generation process and whether it’s helping or hurting your efforts.

It’s important to understand the relationship among your lead generation strategies, your social media channels, your blog and your landing pages. Many times when we think of generating leads in social media, we look at the content we’re posting and neglect to look at the surrounding elements that also touch the user.

Every status update about a new blog post has three steps to drive lead generation: the status update, the blog post and the landing page. Each one of these has a different role in the process and offers a unique opportunity to optimize lead conversion. A typical lead conversion process in social media looks like the image below.



10 Cures for Your Social Media Pains

social media how toFor marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.

The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.

#1: I can’t keep track of what’s going on!

Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page.



8 Powerful Ways to Use Facebook Landing Tabs

social media toolsAre you looking to turn more Facebook lurkers into fans of your page? There’s no better way to do this than with a custom Facebook landing tab.

As interest in Facebook marketing increases, marketers are looking for new ways to improve their technique.

If you’re a regular reader of Social Media Examiner and also visit our Facebook Page then you’ve already heard about creating custom tabs using Facebook’s Static FBML for engaging first-time Facebook visitors.

Here are eight different ways businesses are using landing tabs on Facebook.



How to Find Under-Tapped Social Media Channels

social media interviewsIn this video I interview Jay Berkowitz, author of The Ten Golden Rules of Internet Marketing Workbook.

Jay shares an innovative way to beat your competition using special social channels and critical tips on how to improve your social media marketing.

Be sure to check below for the other takeaways.



How to Add Retweet Buttons in Your PDF Documents

Yes, Twitter is hot.  Have you noticed this growing trend: retweet buttons showing up on websites everywhere?

Did you know you can add retweet buttons inside your PDF files?  The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

Below I lay out how to do this in six simple steps.  By the way, if you like this article, please click the retweet button you see above.



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