4 Ways to Use Tumblr to Connect With Customers

social media toolsFacebook, Twitter, LinkedIn–these are the darlings of the content marketing and social media worlds.

But one platform is almost never mentioned.

It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.

Benefits of Being on Tumblr

Tumblr boasts 39 million users, half of whom are under the age of 25. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined audience.

And because photos and videos are proven to be more engaging than text online, this micro-blogging site is the perfect place to connect with users on more than one front.

With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.

adidas sports page

Adidas is currently featured on Tumblr's Sports Spotlight page.

Let’s see which other brands have used Tumblr to their advantage, and how you can emulate their success.

47 comments

 
 








Pinterest
Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.