social media how toHave you seen the new Facebook reactions?

Wondering how they’ll affect your Facebook page?

Facebook reactions let Facebook users go beyond liking a post by allowing them to choose from six emojis that show different emotions.

In this article I’ll explore how Facebook reactions work, and how your Facebook page can get the most from them.

facebook reactions

Find out what marketers need to know about Facebook Reactions.

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social media how toHave you heard of Facebook’s new mobile ad experience, Facebook Canvas?

Want to learn how to create Facebook Canvas ads?

Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience.

In this article you’ll discover how to create a Facebook Canvas ad.

how to create facebook canvas ad

Discover how to create a Facebook Canvas ad.

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social media toolsHave you heard of Snapchat geofilters?

Want to use them to promote an event or your business?

Snapchat On-Demand Geofilters let you design custom filters people can use on their snaps based on a custom location you define.

In this article I’ll explain how to create two types of Snapchat On-Demand Geofilters and explore several ways marketers can use them for business.

About On-Demand Geofilters for People and Businesses

Snapchat offers two types of On-Demand Geofilters: one type for people and one for businesses. The area for on-demand geofilters must be between 20,000 and 5 million square feet and they cannot be active for more than 30 days.

create snapchat geofilter

Learn how to create a Snapchat geofilter for your event or business.

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social media how toAre you looking for more leads from LinkedIn?

Want to use LinkedIn ads to help?

LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message.

In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business.

targeted linkedin ads

Discover how to reach your target professional audience using advertising on LinkedIn.

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social media how to Have you considered publishing your content on Medium?

Are you looking for a way to distribute your ideas to a larger audience?

In this post you’ll discover what marketers think about Medium, along with a step-by-step guide to using Medium.

guide to medium for business

Discover a marketer’s guide to using Medium for business.

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social media how toDo you have a local business page on Facebook?

Want to reach more local customers?

Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.

In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.

ranking your business with facebook professional services

Discover how your business can use the Facebook Professional Services feature to connect with your local customers.

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social media toolsDo you have a Facebook page?

Do you want more organic engagement for your posts?

Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.

In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.

Why Use Facebook Audience Optimization?

The first question you may have about any new feature on social media is why should you use it? When it comes to Facebook Audience Optimization, there are several reasons.

facebook audience optimization for marketers

Discover what marketers need to know about Facebook Audience Optimization.

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social media toolsHave you heard of Snapchat?

Want to use it to connect with your customers?

Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone.

In this article, you’ll discover how to use Snapchats features to connect with your customers.

guide to snapchat for business

Discover a marketers guide to using Snapchat for business.

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social media how toDo you want better results from social media?

Have you considered researching your competitors?

If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy.

In this article, you’ll discover how to perform a detailed competitive analysis and improve your social strategy.

Why Competitor Analysis?

Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social media, what they share and how their audience responds. You can also find out what social media networks work best for your competitors, what information you should include in your social profile and page bios and what types of status updates get the most engagement.

perform a detailed competitor analysis

Discover how to perform a detailed competitor analysis.

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