Are you wondering how Twitter can help you build relationships?
To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Mark shares how he uses Twitter to create stronger business relationships and improve customer service.
You’ll learn about the best Twitter tools and how they can fit into your marketing strategy.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Monitoring and analyzing your Twitter projects can be challenging.
With the right metrics, you can improve and tailor your Twitter campaigns for better results.
Luckily, third-party Twitter tools provide these metrics, but there are MANY tools to choose from out there.
So here I’ll share some of the best Twitter analytics tools to help you improve your Twitter marketing.
#1: SocialBro: Explore Your Community
I consider SocialBro one of the top three most effective marketing tools for businesses.
SocialBro comes with excellent analytics that give great insights not only about your marketing campaign, but also about your Twitter account and followers.
Here are the analytics tools available with SocialBro.
Real-time Analytics gives you details of the people who are active users and have tweeted in the last 10 minutes in real time. This helps you determine the specific hour of the day when people are active.
Is it her magical vocals or her higher Klout score?
And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less influential than Uncle Pete, whose Klout score is 35?
These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people’s online influence through “social scoring.”
But the question is this: How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?
You Have Become a Number
Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.
Be sure to check out the takeaways below after you watch the video.
Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?
If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.
Why Social Login?
Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere.
If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.
If you don’t, you could be missing out on game-changing results.
According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media.
The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.