5 Reasons Your Content Marketing Must Address Price

Do you openly reveal your pricing online?

social media viewpointsThe way people shop has now completely changed.

We know that if we look hard enough online, we can usually find what we’re looking for.

And that includes the price of any product or service.

Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.

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4 Steps to Create a Social Listening Strategy

social media how toIs your business thinking about social analytics?

The first step when considering social analytics is to establish a listening strategy.

In social media, listening acts as a guide through the ever-changing and interesting world of the blogosphere.

Why? Because listening is an ongoing process that is necessary to keep a strategy fresh and competitive. It enables decision-makers to find and better understand opportunities and stakeholders.

So, exactly how do you go about listening?

#1: Determine your target audience

Once an organization has determined whom to target, it’s critical to understand where to engage them online. A common misperception is that all social networks are the same and therefore everyone is on the same platform.

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5 Ways Your Old YouTube Videos Can Triple Their Visibility

social media how toAre you frustrated with your YouTube and video marketing efforts?

Most business owners test the “YouTube waters” by uploading a few videos, then walk away.

They return in a few weeks to notice each video has only a handful of views.

Is that your experience? If so, fret not! All is not lost…

In this article, I’m going to reveal to you five of the most powerful steps that you can put into action today to literally breathe life back into your existing videos, so your YouTube marketing efforts won’t be in vain.

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17 Twitter Marketing Tips From the Pros

social media how toAre you looking for fresh ideas to improve your Twitter marketing?

We sought out hot Twitter tips from the pros. Keep reading for inspiration.

Now’s not the time to let your Twitter marketing go stale.

Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue.

How does Twitter fit into your social media marketing? Here are 17 Twitter marketing tips shared by Social Media Examiner’s writers.

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Ultimate Blogger’s Guide to Search Engine Optimization

social media how toIn the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.

Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. And here’s the important part:

Every blog post is a new web page and every web page is another opportunity to rank well for another search term.

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26 Ways to Enhance Your Blog Content

social media how toDo you blog? Are you looking for actionable tips to improve your content?

What follows are 26 tips, from A-Z, related to the craft of blog writing and a number of critical factors that will help to ensure the production of high-quality posts.

#1: Attribution

“Links are the currency of the web,” writes Jonathan Bailey. “If you use someone else’s content, whether licensed directly or through fair use, it’s important to be sure to provide a clickable link to the original site if at all possible. This not only helps visitors to your site find the original work, but it also provides SEO benefits for the creator of the content and guards against your site being mistaken by the search engines as the original work.”

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3 Ways to Close the Gap Between Social Media and Direct Response

social media viewpointsDoes the phrase direct marketer conjure up sleazy images? If you thought yes, you’re not alone.

Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.

So why are social media and direct response considered mutually exclusive?

Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media “purists” when he said, “Those making the most money with social media marketing today are doing so by turning it into direct-response 2.0.”

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26 Tips for Enhancing Your Facebook Page

social media how toAre you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page?

This can be a real problem if you’ve made Facebook updates an integral part of your communications strategy.

These are the times when having a ready-and-waiting list of Facebook ideas will come in handy. In this post I’ll show you 26 practical ways to use good content for your Facebook pages, everything from A to Z.

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26 Twitter Tips for Enhancing Your Tweets

social media how toAlmost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.

In this post I’ll introduce practical ways to use good content for your tweets, everything from A to Z.

#1: Answers

Think about the questions your customers and prospects asked you this past week. Or maybe there are the repeat questions you’ve already answered on the FAQ page of your website.

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