If you’ve been following the boom of social media marketing, you already know blogging is an essential ingredient to any social media strategy. Are you unsure about what to write, when to post, how to grow your subscribers and how to keep them coming back for more? If you’ve had any of these concerns, you’re not alone!
To help you take your blog to an entirely new level, here are 7 tips from the best-of-the-best in the blogging and social media arena. Every expert below has created a thriving blog with tens of thousands of subscribers who engage with their posts on a regular basis. If you want to know how to create and grow a successful blog, make sure to take notes (and take action)!
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.
There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.
While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.
Would you like some tips to help your blog appear for specific keywords? If so, keep reading…
Why Search Matters for Blogs
In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you’ll soon find it’s really not that difficult.
A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it.
You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.
But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:
Social Media Monitoring Is Listening
Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.
Great blog posts don’t magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.
Here are seven powerful blog posting habits:
Tip #1: Clear Targeting
The first rule for creating effective content for your business blog is to completely understand why you’re blogging. Have a thorough understanding of your ideal reader’s (your customer’s) profile and of your core message as it relates to your business. If you have a really clear idea about who you’re writing for, it’s going to be easier to write. Your blog posts will be on target and on purpose. You won’t be meandering off into subjects that are irrelevant to your audience.