Social Media Monitoring 101, How to Get Started
You’ve probably heard people talking about social media monitoring. It’s wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.
But many brand and marketing managers responsible for social media don’t quite understand what social media monitoring is and why it’s important. Here’s a quick primer:
Social Media Monitoring Is Listening
Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet looking for documents that contain keywords you select. They return those results in some sort of order that allows you to see where people have mentioned your brand, company, product or whatever you specified.
7 Tips to Create Better Blog Posts
Great blog posts don’t magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.
Here are seven powerful blog posting habits:
Tip #1: Clear Targeting
The first rule for creating effective content for your business blog is to completely understand why you’re blogging. Have a thorough understanding of your ideal reader’s (your customer’s) profile and of your core message as it relates to your business. If you have a really clear idea about who you’re writing for, it’s going to be easier to write. Your blog posts will be on target and on purpose. You won’t be meandering off into subjects that are irrelevant to your audience.
Paula Thomas on:
5 Ways to Get the Support of Social Media Influencers
Anonymous on:
5 Ways to Get the Support of Social Media Influencers
CrystalCattle on:
24 Impressive Blog Plugins You Should Consider
Anonymous on:
5 Ways to Get the Support of Social Media Influencers
Michael A. Stelzner on:
5 Ways to Get the Support of Social Media Influencers