Do you need ideas for blog topics?
Do you know what content performs best for your competitors?
When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles.
In this article I’ll share five ways to research your competitors’ content and tools to help you do that.
#1: Identify the Most Shared Content
You and your competitors are trying to attract the same audience. If people are sharing content from competitors’ sites, there’s a good chance they’ll share similar content from your site as well. That’s why it’s important to research what content competitors are publishing and where they’re finding the most engagement.
Do you have the right tools?
To streamline your approach, you’ll need resources that work well with your business.
In this article I’ll share the best tools to manage and optimize your social media marketing.
Do you find it difficult to keep up with how quickly social media is evolving?
In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.
It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support your business goals.
Larger businesses and corporations often have teams of people dedicated solely to these tasks.
For smaller businesses that don’t have the luxury of staff or financial resources, there are tools to help. But there are also efficient shortcuts and tips to help you get more out these technology tools.
By using some of these tips to strategically choose your tools, you can get more out of your social media marketing.
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.
There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.
While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.