social media how toAre your blog posts ranking lower in search than you’d like?

Do you want to rank higher for specific keywords?

In this article, you’ll discover tools and tips to help you improve the search ranking of your blog posts.

improve blog post search ranking

Discover three ways to improve your blog post search ranking.

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social media tools Do you want to manage social media more efficiently?

Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business.

In this article I’ll share the best tools to manage and optimize your social media marketing.

14 social media tools

Find 14 tools to streamline your social media marketing.

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social media how toAre you looking for the latest blogging tactics?

Do you want to know what the blogging pros are doing today?

Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed.

We asked 39 blogging pros to share the best blogging tips and tactics worth doing today.

Here’s what they have to say.

#1: Turn Google Hangouts On Air Into Mini-Courses in a Blog

martin shervington

Martin Shervington

Since I launched PlusYourBusiness, I’ve focused on one main tactic: include as rich a multimedia experience on the blog posts as I can, while remaining useful.

One of the best ways I’ve found to do this is to take an interview and structure it into a mini-course.

So, this is what I do regularly:

Run a Google Hangout On Air. For example, an interview with someone in social media or social SEO.

hangouts on air homepage

Run a Google Hangout On Air and then turn it into a mini-course on your blog.

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social media how toAre you looking to get started with social media marketing?

Do you want to reexamine how you’ve been using social networks?

In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.

#1: Assess and Reassess

One way to assess whether to use one of the “big four” social networking sites as Samson Lov refers to Facebook, LinkedIn, Twitter and Google+, is by looking at the statistics—number of users on each network.

Statistical data is an interesting factor to look at while you decide where to build presences. However, keep in mind it’s one of many perspectives. Some social networking sites may make more sense for your business than others. We’ll discuss this further in Tip #19, Start Somewhere and Start Small.

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social media book reviewsYour customers get 99% of their information from search engines, social media referrals, online news sites and targeted content.

If your business is NOT there among the solutions when your customers are looking, you’re lost.

And even if they do find you some other way, you will still lose if you don’t have compelling content to keep them engaged with your brand.

And so you must publish, you must tell stories and you must become interesting to your customers so that they find, like and trust you.

In his book, Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing, Arnie Kuenn puts it simply:

“Web users are consumers of content and you need to deliver compelling content that will engage them, and keep them coming back for more.”

This book is about successful digital publishing and consistent content quality. The author explains that if you do it right and strive for quality, you’ll produce content that:

  • Attracts links.
  • Compels people to share it on social media.
  • Meets the real needs of your customers.

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social media toolsBlogs can be powerful marketing tools. Blogging can also be a highly demanding endeavor.

Even the most prolific writers can find themselves with a serious case of “blogger’s block.”

When blogger’s block strikes, some basic keyword research can provide a fresh batch of blog post ideas.

A series of posts written around related keywords can also look good in the eyes of the search engines or prospects.

Using Keyword Tools to Brainstorm Blog Post Topics

#1: Google Related Searches

There are a number of tools that can uncover related keywords and ideas for possible blog topics.

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social media how toUsing Google to direct traffic to your blog can quite literally translate into gold. Or at least money with which you could buy gold.

This article will show you how to easily optimize your blog for search engines.

Let’s be clear on few points before we begin. When search engine optimization (SEO) is done the wrong way:

  • It’s a spammy attempt to manipulate the search-engine traffic.
  • It’s SEO experts selling a guaranteed top-10 placement.

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social media how toAre you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.

There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.

While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.

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social media how toDo you have a social media strategy? Does it involve content? Should it?

The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.

“It’s official,” I thought. “Now every business in America has a Facebook page.”

Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as a way to engage their audience.

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