Are you a trusted resource?
Successful marketers spend time sharing what they know.
In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource.
Why Write Content That Answers Questions?
One of the easiest ways to create a solid community is to answer questions others have asked you before. Keep a running list of these questions and answer them via blog posts or social media. The right medium depends on the question.
The more information you can give, the more likely people will come to view you and your company as useful, trusted sources of information.
#1: Help Your Connections With Jelly
Jelly is a fairly new Q&A platform. It’s different from traditional forums in that it’s a smartphone app and uses photos or maps paired with questions. Users get or give answers, advice and guidelines in real time.
With Jelly, you can help your colleagues decide which headlines to use, do a little brainstorming or even help them find the best local pizza place.
Did you know that Boolean search isn’t just for search engines?
Many of the main social networks accept some form of traditional Boolean search operators, as well as their own, to help users identify specific information about content, brand mentions, even other users.
In this article I’ll show you how to use Boolean search on Twitter, Facebook and Google+ to get more detailed information from social media.
Why Use Boolean Search?
Boolean search can help you get a better idea of what’s being said about your products and services online, especially within a specific niche like an area or topic. The more specific a search is, the more accurate the information it reveals.
Let’s look at how Boolean search works on Twitter, Facebook and Google+.